Jul 17th '12 by @ 11:45am 6 Comments

Lana Del Rey Is The New Face Of H&M

According to H&M’s official Twitter feed, Lana Del Rey will be the face of H&M’s fall line. Women’s Wear Daily followed up with H&M creative director Donald Schneider, who said “The mood is very L.A. noir. It’s inspired by our fall collection.” Lana will also cover Tony Bennett’s “Blue Velvet” for a short film that will run during the campaign. That’s out 9/19 on hm.com. Lana’s Mulberry handbag, however, is available now. Up top is a press shot from the photographic H&M campaign shot by Inez van Lamsweerde and Vinoodh Matadin.

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Comments (6)
  1. Adam Beck  |   Posted on Jul 17th, 2012 +5

    Headline should read: “Poorly manufactured artist to represent poorly manufactured clothing line.”

    Reply
  2. Joe Howse  |   Posted on Jul 17th, 2012 +4

    Logical decision.

    Reply
  3. mickrandom26  |   Posted on Jul 17th, 2012 +3

    Lana Del Rey does an H&M ad for blue jeans and the world explodes. You win, Mayans.

    Reply
  4. raptor jesus  |   Posted on Jul 17th, 2012 +2

    Lana Del Rey Is The New Lips of H&M

    FTFY

    Reply
  5. thelasttyler1  |   Posted on Jul 17th, 2012 +1

    Well, as long as she’s not making music

    Reply

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