Already the face of H&M, Jaguar announced today that Lana Del Rey will be part of the automaker’s launch of their new F-type automobile. Here’s Adrian Hallmark, Jaguar’s Global Brand Director:
The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.
(via The Press Association)
She’ll star in advertising and a commercial in September. Please stand by for Don Draper GIFs below.
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It doesn’t really look like he’s whistlin’ her name.
Nothing against the Anodyne Miss Del Rey, but that car looks like a committee tried to make an S2000 pose as an Aston Martin. For anybody who remembers the F-Type concept of a decade ago, it’s a cruel and monstrous joke.
Do we know how Gwyneth feels about Lana? I could see her going either way.
Great choice!