Conspiracy theorists have long speculated that dead celebrities like Elvis Presley and Tupac Shakur are actually alive and well — living in luxury on a secluded desert isle, perhaps? And while such ideas might play as harmless whimsical fantasy in a vacuum, recreating them in service of selling beer seems more than a little crass — particularly when some of the celebs were so actively trying not to sell out, and especially if the execution is less than stellar. Alas, Bavaria Radler learned nothing from the great Doc Martens debacle of ’07. The Dutch beer company’s new spot depicts Elvis, Tupac, Marilyn Monroe, Bruce Lee, John Lennon, and Kurt Cobain alive, well, and enjoying many delicious swigs of Bavaria together on a deserted island somewhere. Marilyn rubs suntan lotion on Pac’s stomach. Lee uses martial arts to knock down a tree and shield himself from a passing ship. Lennon — who barely even looks like Lennon, let’s be honest — greets the bartender as Jude, as if he would ever pay tribute to one of Paul’s sentimental anthems with a straight face. Altogether it’s a mess that does dishonor to all involved, so hatewatch it below and save your heartiest ridicule for the comments section.

Looking forward to seeing what Courtney and Yoko have to say.