Calvin Klein has just unveiled its new #mycalvins ad campaign, which features a whole mess of celebrities explaining exactly what they do in their Calvins in photographs and short videos shot by Tyrone Lebon. Said celebrities include Kendrick Lamar, FKA twigs, Joey Bada$$, Fetty Wap, and Justin Bieber, who all shared their ads on Instagram today. Check them out below.

I reflect in #mycalvins @calvinklein

A photo posted by Kendrick Lamar (@kendricklamar) on Jan 26, 2016 at 3:13pm PST

i excel in #mycalvins

A photo posted by FKA twigs (@fkatwigs) on Jan 26, 2016 at 3:05pm PST

I pledge in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. How do you rock yours?

A photo posted by joZif BADMON [💰💰] (@joeybadass) on Jan 26, 2016 at 3:02pm PST

I make money in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. What do you do in yours?

A photo posted by 🔥RemyBoyz🔥“1738”💯 (@fettywap1738) on Jan 26, 2016 at 4:05pm PST

Back in bed with @justinbieber. Introducing the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. #mycalvins Stay tuned for more.

A photo posted by Calvin Klein (@calvinklein) on Jan 26, 2016 at 4:05pm PST

What do superstars, musicians, models, actors and artists do in #mycalvins? Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring @justinbieber, @kendricklamar, @fkatwigs, @kendalljenner, @abbeylee, @fettywap1738, @teriyakipapi, @saskiadebrauw, @adwoaaboah, @joeybadass, @karate_katia, @princessnokia and more. Photographed by Tyrone Lebon.

A video posted by Calvin Klein (@calvinklein) on Jan 26, 2016 at 3:07pm PST