Win and Régine almost had a song turn up in Paul Haggis’s ill-fated NBC drama The Black Donnellys, until Win and Régine found out about it. And everybody thought they were scoring Richard Kelly’s upcoming movie The Box, until Arcade Fire found out about that, too. But according to The Playlist, this is one bit of song placement that’s gonna stick. The new Cate Blanchett/Brad Pitt flick and F. Scott Fitzgerald short-story adaptation The Curious Case Of Benjamin Button is being bandied about as an Oscar season sure shot: it’s the tale of a man born with the countenance of a septuagenarian, following his life as he reverse ages through time. Having thirty seconds of “My Body Is A Cage” affixed to the TV spot is what we in the biz call “smart.” Nice job, Hollywood:
Nice explosion. Cinema! I’d say what lame and impressionable sort would want to see the movie more on the back of an Arcade Fire appropriating commercial, but after watching I think that lame and impressionable sort is me? The Curious Case Of Benjamin Button is out 12/25 via Paramount Pictures.
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Come back, Arcade Fire.
Agreed – I’ve seen this a few times now, always grabs your attention – and for some reason, I especially like the part where Cate Blanchett’s swivels around backwards in slow motion and her hair follows – yeah, it’s the little things.
Hell. Yes.
This movie looks fantastic, and the song fits perfectly.
Not bad. It actually brought me back to the song which I originally thought was one of the weaker ones on Neon Bible.. so.. good job.
Or maybe it’s just because I’ve let the album rest for so long…
really sad movie, really sad song
got to see a private screening b/c my friend is a film major, it was great
I read the short story a few years ago, it’s really good. And funny, surprisingly. But then it’s not funny. I am very excited about the movie, hope they don’t screw it up.
It’s like a Funny Aneurysm. It’s hilarious when he’s out on the porch shooting the breeze with his own grandfather, but then it’s not funny when his son asks him to be referred to as his uncle, and suddenly it was never funny to begin with.
It’s not going to “stick.” They specifically licensed the track with their consent. It’s all there.
Wow. Just, wow.
I didn’t realize Stereogum was considered “in the biz.”
so wait. he grows younger?!!
that is kooky! with a k!
This movie is “David Fincher movie”, not “Brad Pitt movie”.
Show some respect to the man, he’s kinda good.
First of all, Black Donnellys dying is sad news indeed. It was the TV equivalent of Arcade Fire – edgy, unorthodox and a thing unto itself. In our little indie (yes I just went there) corner, Arcade Fire are monstrous, but it will be interesting to see what this level of exposure does for them. It is well deserved.
this trailer has been giving me goosebumps everytime i watch it for two days now.
I love that song…very much.