Last in the chain: This morning’s Reuters report should be music to the ears of the millions of iTunes-happy primetime soundtrack lovers:

The woman behind the soundtracks to The OC and Grey’s Anatomy is launching her own label.

Alexandra Patsavas, the influential TV and film music supervisor who has helped put Death Cab for Cutie, Snow Patrol and the Fray on the mainstream map, has inked a deal with Atlantic Records to form a new imprint, Chop Shop Records. The label shares the name of Patsavas’ 10-year-old California-based firm, Chop Shop Music Supervision.

No signings have been announced yet, although Chop Shop is “aggressively on the hunt for acts,” attending nine different shows on a recent trip to NYC. So don’t worry Fray fans, the new label still will have your best interests at heart:

“I’ve always been interested in indie rock, and it’s the kind of music I tend to enjoy placing in the shows that I work on,” she says. “(The label) will be an extension of the kinds of artists that have been featured on The OC and Gray [sic] soundtracks.

And don’t be surprised if you see Chop Shop artists pop up on Grey’s and whatever other shows Patsavas curates.

“She has to do what is right for the show and the job, but it is fantastic that we have her dialed into our company,” [Atlantic president Julie] Greenwald says.

Makes sense to capitalize on an inbuilt, impressionable audience, but is it a valid marketing technique? Or a maneuver laden with conflicts of interest?

Comments (8)
  1. Keith  |   Posted on Mar 26th, 2007

    who watches those shows anyway? does a conflict of interest really matter?

  2. Charlie  |   Posted on Mar 26th, 2007

    With album releases coming exclusively to a Starbucks near you, no doubt…

  3. there is a conflict of interest but if the music is awesome does anyone really care?

  4. If it wasn’t for my ex-girlfriend playing me The OC soundtrack I wouldn’t have heard about Beulah as soon as I did. So fuck you Scott

  5. Valid marketing move, she’s got a great ear and hopefully more great bands will benefit from her help.

  6. janea  |   Posted on Mar 27th, 2007

    if she is the person responsible for snow patrol and the fray i would like to punch her in the stomach. h8!

  7. cales  |   Posted on Apr 2nd, 2007

    hey guys,
    i would really love to get in contact with alexandra patsavas, i am a great fan of her work but cant seem to find an email address i can contact her by. if anyone can help me with this email me! at cales_rox@hotmail.com
    thanks guys!
    xx

  8. Joe Berg  |   Posted on Apr 22nd, 2007

    How do I send my original songs to Chop Shop Records and make sure someone actually hears them?

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