Shooting real-life visualizations of videogames and computer programs for viral fame has moved from college campuses and introductory skill levels to museums and crazy acrobatic precision, just like sex and gluing things to skulls. The following video was commissioned by TAX-videoclipfonds for an exhibit at SM’s – Stedelijk Museum ‘s-Hertogenbosch that is (like Wholphin) firming the reputation of the viral clip as a new art form, one that deserves to be viewed at the highest possible quality, instead of compressed to hell and smaller than a postcard.

One of the stipulations behind the grant this video’s makers got was that the whole thing had to be shot in front of an audience, and immediately added to the exhibition, meaning they had no chance to edit or reshoot anything. Sure, it’s basically a really, really good take on an increasingly creaky artistic crutch (“I’ll make this art about making this art!”) but, as with so many things, execution makes more of a difference than originality. In this case, the execution is nearly flawless.

Now zZz will be famous for something besides being the last band on your iPod. (via)

Comments (12)
  1. Borth Grobian  |   Posted on Jul 16th, 2007

    Lousy video, nifty track. I really liked the reso filter gimmick.

  2. I dont think the video is lousy. I think it is incredible. Getting everything synchronized must of being a challenge. It it also trippy how each scene evolves ending with a climatic finale. Very cool.

  3. Jesse  |   Posted on Jul 16th, 2007

    I was entertained by the painting of the white bar at the bottom.

  4. Imagine, negative criticism on Stereogum…nice video, I enjoyed it!

  5. Wow — thanks for that. I’m blogging it now.

  6. adam  |   Posted on Jul 16th, 2007

    awesome (song and vid), I hope they are coming out with a new album soon. their first one, while still being pretty decent, makes me believe they have much more potential.

  7. This is true art! No computers! I have to put this on my blog! Thx! You will get credit!

  8. This is true art! No computers! I have to put this on my blog! Thx! You will get credit!

  9. Elliot  |   Posted on Jul 17th, 2007

    ho…..ly…..shit

  10. Who_cares  |   Posted on Jul 17th, 2007

    Wow – what a waste of 25 seconds of my life…I turned it off…pathetic at best.

    I am not wasting bandwidth to even load the remaining 3 minutes 46 seconds….

  11. West  |   Posted on Jul 17th, 2007

    Actually they’re not last on my ipod anymore, thanks iphone.

  12. Indie Kids  |   Posted on Jul 17th, 2007

    This sucks. I didn’t even watch it, but I know it sucks. Everything sucks but me.

Leave a Reply

Login

You must be logged in to post, reply to, or rate a comment.

%s1 / %s2