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It is possible that Kanye will make a video for every one of 808s‘ heartbreaks. And that could be fun. This new one, directed by Hype Williams and shot in Hawaii, however, strikes me as an elaborate excuse for Kanye to write off a recent trip with Hype Williams to Hawaii. We can all agree that aerial shots of Hawaii are inherently amazing while also agreeing WHAT’S IN THE HATCH?, and yes this is a song that has Kanye addressing the inner demons and ego that occasionally play themselves out on his blog and etc. so seeing him contemplating nature by his lonesome has a certain poetry to it, but I don’t know. Seems like Hype took a plane and a camera, and Kanye packed his denim and his yacht, and then this happened. Just in time for tax season. But it is pretty! And there is a Young Jeezy and a bikini girl by the fire, so that is entertaining too. Not as entertaining as the interview Kanye gives at the end of this embed, but few things are as entertaining as Kanye interviews.

808s & Heartbreak is an album. Kanye’s headlining Roskilde. And “Amazing” is also the soundtrack to this NBA playoffs commercial:

Also: How could you be so Arli$$?

Comments (16)
  1. I love the album, the track is really cool, too, but I really don’t know where this video is going with the narrative to the song…

  2. i am ready to fork over the big bucks to take part in a Kanye motivational speaker weekend conference. when is that finally going to happen?

  3. joshua  |   Posted on Apr 24th, 2009

    Na Pali Coast MothaFuckas

  4. “I’m standing at the podium. Tryin to watch my sodium.” = Oh Jeezy! That line is not so amazing. In a side note, those shots of Yeezy standing in the jungle make him look like Tia Carrere at the end of Wayne’s World when she’s shooting a music video. For what it’s worth…

  5. Bwhig  |   Posted on Apr 24th, 2009

    It’s amazing…ly boring.

  6. EnchantingWizardofRhythm  |   Posted on Apr 24th, 2009

    Ugh hard to watch and listen

  7. Burg  |   Posted on Apr 24th, 2009

    Not good …

  8. It looks like a holiday ad

  9. “standing at my podium, i’m trying to watch my sodium, die high blood pressure”
    that was the best take on his only verse in this song? really? i think fail.

  10. shucks…it’s yanked!

    Kanye fails again though, huh…. maybe give The Lone Wolf a shot

    http://vimeo.com/3936015

  11. d-lister  |   Posted on Jul 4th, 2009

    It’s amazin’, so amazin’, so amazin’, so amazin’
    It’s amazin’, so amazin’, so amazin’, so amazin’
    It’s amazin’
    How much I suck

  12. Genevieve  |   Posted on Sep 21st, 2009

    I DON’T THINK HES TALKING ABOUT HOW “AMAZING” HAWAII IS BUT HOW AMAZING HE IS, DON’T GET ME WRONG HE’S TALENTED BUT HIS LITTLE STUNTS LIKE THE VMA ARE ALL BECAUSE OF HIS THICK EGO AS IN HE’S SLICK RICK….WHATEVER,

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