Victoria’s Secret continues soundtracking ads that they could likely get away with doing in silence, but so it goes. The first on our radar was Lykke Li and Heidi Klum selling us on the Ipex line’s microsmooth fabric and nipple concealment, then it was Joanna Newsom and Miranda Kerr on the Dream Angels push-up. This time they’ve paired Little Boots, aka Victoria Hesketh, with seven Victoria’s Secret models, showing us one bra you can wear in seven ways. The song’s “Meddle” from her forthcoming full-length debut Hands.


Hands is out as a UK-only release 6/8 via Sixsevenine/Atlantic.

Comments (13)
  1. I kinda think Victoria’s Secret is more of a front to “get bros to look at the chicks” because “then the girl’s will get pissed” and subsequently “buy the undies to please them.” Kinda think it’s not healthy and all.
    -www.circalamusica.com

  2. MF McNutt  |   Posted on May 14th, 2009

    Little Boots shills for big boobs.

  3. that girl has no nipples.

  4. carolyn  |   Posted on May 14th, 2009

    psst… Victoria’s Secret, why don’t you get some Peaches in on your commercials too? Let’s get over this, I’m your lovertits.

  5. The Victoria’s secret shit just ain’t that sexy, the models or the drawers. High post nonsense for teenybopers and Milf wannabes who live at the mall. It’s like the k-mart of sexy.

  6. I Mr_Blue_Angel_Dood approve of this bra.

  7. this post is about the only way these songs will get any press from these commercials. Honestly, when these women hit the screen, are YOU paying attention to the SONG?

    p.s. is this song in the key of D, or double-D? (*ta-da-BOOM!*)

  8. Bender Bending Rodriguez  |   Posted on May 14th, 2009

    I saw a news report a few months ago where Vict. Secret totally stole this idea from a woman who was trying to sell them the idea. They looked at the presentation for her PATENTED movable-strap bra, said, “thanks but no thanks” and then two years later… the seven-way bra! There’s a lawsuit now.

  9. Hell, Joanna Newsom could make -me- buy, and even wear, a bra.

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