TPC are masterminding the duration of their blog buzz in powerful ways so take notes, young bands. Start with a remarkable EP. Follow that with another. Then put out a video for practically every track, including one that predicts the apocalypse is coming next year. Record a fairly enjoyable debut album. Make sure to give away a free MP3. Use big words. Release a “remix one week, chase that with a proper video the next. Umm, duh?

OK, being “good” helps. For your blog:

Elephant Shell is out via Saddle Creek.

Comments (2)
  1. steve  |   Posted on May 12th, 2008

    this is great- it’s crazy i love it

  2. aren’t you guys gonna mention the balloon shop dudes in the video
    http://youtube.com/user/BalloonShop?ob=1

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