Radiohead’s posted the new video for the In Rainbows come-hither slow jam “House Of Cards,” and fittingly, it’s got lots of shots of Thom making sultry bedroom eyes. Maybe? Tough to say for sure, mostly because none of the Yorke images, nor any in the entire clip, were generated with cameras. Or light. Instead, “3D plotting technologies collected information about the shapes and relative distances of objects” and the “video was created entirely with visualizations of that data.” Right. Why just talk in maths when you can fully manifest in them? Totally weird and yet totally accessible and moving, but it’s Radiohead so, no surprises.

Thanks to you, gorillavsbear.blogspot.com. I don’t know how you can’t be at least marginally interested in how that thing was made, and since I assume Geometric Informatics and Velodyne LIDAR aren’t your most fluent languages, you should probably just watch this Making Of so you can sound smart when you email it to your friends:

No matter what you do, click this link and explore the data visualizations in the video. So cool, and this way you can explore the contours of Thom’s face in stimulating new ways (nullus). When you’re finished downloading the data for the video and have made your own, upload it to the House Of Cards YouTube Group page. So far there’s only one — Radiohead’s. Never thought it possible, but just maybe we’re approaching the ceiling of the Radiohead fanbase’s obsession with participatory interactivity. (Probably not, but remixes are, like, easier).

Comments (36)
  1. beautiful video!

  2. Steve  |   Posted on Jul 14th, 2008 0

    I still don’t really fully understand the technology behind, but its a very cool video visually.

  3. it was kinda challenging to watch. didnt make it thru it the first time – ill have to give it another run…

  4. yomomma  |   Posted on Jul 14th, 2008 0

    awesome.

    I guarantee that embedded youtube quality doesn’t do this video justice. I can’t wait to see it in high definition.

  5. In the making-of video, the “Florida cul-de-sac” where they’re shooting looks like it’s about 3 blocks from my old junior high school in Miami.

    And lo and behold, the 1st assistant director, Larry Zience (identified at 3:40) is in fact a guy I went to junior high with. Weird.

  6. wait – is this write-like-gabe (nullus) day here on ‘gum?
    didn’t yall give him his own blog?

    please advise.

  7. Richie  |   Posted on Jul 14th, 2008 0

    Is it supposed to be so flickery? Looks like they recorded it with all those high tech gadgets and then mastered the result onto a well-used 20-year old VCR tape.. the old-school laser dot look is pretty cool, though.

  8. boo  |   Posted on Jul 14th, 2008 0

    totally unremarkable, genius love the idea, quality data manipulation, love it.

  9. cleveland b  |   Posted on Jul 14th, 2008 0

    They fuckin ripped off the video for Justin Timberlake’s “LoveStoned/I Think She Knows Interlude”

  10. i’m really curious to see what kind of stuff comes out of the data dump. laser thom mii?

  11. grover  |   Posted on Jul 14th, 2008 0

    richie, it’s flickery because they held up mirrors in front of his face, watch the making of, sheesh

  12. How many Radiohead references can you cram into one paragraph? ‘Talking in maths’…’no surprises’…

  13. wouldn’t it have been easier to just use a camera

  14. I liked the house of cards video a lot. the one someone made on youtube of nude is so good though

  15. Topolocanographical  |   Posted on Jul 14th, 2008 0

    Who knew good old fashioned motion capture could look so shit.

  16. Trent Reznor  |   Posted on Jul 15th, 2008 0

    It suits In Rainbows quite a bit.
    a) It’s experimental and even if it has been done before, they will get all the cred.
    b) They will never do it again.

    It’s pretty sweet even though it seems all the worst songs on In Rainbows are becoming singles.

    Dr. David Thorpe said it perfectly…

    “Radiohead is the sort of dopily dissonant, synth-mashing, warbling, British crap that passes for cutting edge these days. Their Internet fans are legion, their pretentious and egotistically dull albums continue to sell, and the people who malign the good name of critics by calling themselves as much incessantly drool over Radiohead like they’ve got platinum bars shooting out of their jocks.”

  17. gorgeous video. they always have such great ideas, whether or not anyone has “thought of” doing a music video in this sort of way. I doubt Radiohead were competing for first prize of anything. the video to me is sort of creepy, though… it suits the song. which is not creepy. one of my favourites off the album.

    there’s always gonna be Radiohead haters out there… they all say the same thing. iknowwhatyouarebutwhatami etc.
    it’s hard to not be jealous of such a brilliant band.

  18. Everything Radiohead does is so much cooler than everyone else.

  19. nick  |   Posted on Jul 16th, 2008 0

    wow! that’s some really crazy stuff, leave it to Radiohead!

  20. machu  |   Posted on Jul 17th, 2008 0

    why would they choose this song? should have used reckoner

  21. chris  |   Posted on Jul 17th, 2008 0

    Boring song and an even more boring video.

  22. Jack  |   Posted on Jul 18th, 2008 0

    “Radiohead, the kings nerdy, boring, tuneless rock music, are on top of the world. They?ve proven time and time again that they can piss directly into your open mouths, and you?ll frolic and gargle in the yellow stream like God himself was giving you a nectar-bath. Loathsome pseudo-intellectual college boys used to have ponytails; now they have Radiohead. God help you, you stupid, gullible infants.”

  23. does no one else think that thom yorke looks a lot like clay aiken in this video?

  24. figurehead  |   Posted on Jan 11th, 2009 0

    Radiohead ripped off NIN’s “Only” video.

  25. I had a tough time understanding the videos……But have to admit ….”REAL NICE WORK”

Leave a Reply

You must be logged in to post, reply to, or rate a comment.

%s1 / %s2