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November 27, 2006

Premature Evaluation: Gwen Stefani - The Sweet Escape

From what we've read, Gwen Stefani was preparing an EP of L.A.M.B.'s bananas-lite leftovers. Pharrell thought they could pull off a full-length sequel. And that's how The Sweet Escape was born. Inspiring, right?

Album two offers more of the same, which two years later is still a love/hate proposition. The beats are bizarre, yet irresistible. The production both antiseptic and progressive. And Gwen's message (delivered in her signature kewpie cadence) remains anything but oblique. From "Orange County Girl"...

"Pharrell on repeat, make a hurricane in Miami/
Working with him, im gonna get myself another Grammy/
I got the L.A.M.B., and he's rocking the Ice Creams"
That's one of the more poetic moments. She usually comes just short of "I'm Gwen Stefani/ And I'm singing a song/ And you're listening to it right now." Not that we're surprised by the lack of lyrical prowess: with its brazenly stupid battle cry ("Take a chance you stupid ho!") Gwen's first solo single made is clear we weren't in Anaheim anymore.

It would've been nice if Gwen had at least one new trick up her sleeve. Yodeling doesn't count. And thank god "Wind It Up" is the collection's most gimmicky bit. Well, aside from the chorus of "Don't Get It Twisted," which rides a vocal line based on "Entrance Of The Gladiators" (you know, the circus music). "Don't get it twisted/ Don't get clever /This is the most craziest shit ever," she rhymes in bombastic chromatic scale, the catchier of Gwen's two vocal modes. The other is monotone. Both are incorporated into "Yummy," rumored to be the next single. (More blunt insights there: "I know you’ve been waiting/ But I’ve been out making babies/ And had the chef making donuts and pastries.") It's a snooze compared to the infectious ear candy of Escape's horny title track ... think old-school Madonna meets Outkast. Polygamist hip-hop hitman Akon delivers the hook in the form of undeniable woo hoos.

As on L.A.M.B.'s "Real Thing," Gwen seems intent on rewriting "Time After Time." She comes closest to crafting a classic with "Early Winter." Gwen is less cloying when she's weepy, and if you're looking for a piano power ballad you can find a worse co-writer than Keane's Tim Rice-Oxley. "I just really [wanted] it to sound like 'Eyes Without A Face,'" she recently told Britain's Sunday Times. It doesn't. But It's not bad. Other highlights: the sexy moany chorus of "Fluroscent," "Breakin' Up"'s goth organ grinding, and "U Started It" a slick slice of Prince-y synth-rock.

Otherwise, Sweet Escape is lowest common denominator pop. Fortunately for Gwen's rep we realize that's intentional. She knows she's silly. Unlike, say, Fergie. Gwen paid her dues in a rock band for twenty years, so in some minds she's earned the opportunity to play the obnoxious skank she's clearly not. Unlike Fergie.

Bottom line: if you liked the last album, you'll like this one. We loved about 50% of L.A.M.B., and same this time around, but the tunes that work are homeruns. If you crave some banging singles, as opposed to an artistic statement, you'll be a satisfied downloader. Plus, whether or not you're a fan, you gotta admit Stefani and Sakeboard P make some crazy-ass ringtones.

Listen to the whole album before it hits stores (12/5) at AOL now and rank its awesomeness or shittiness on a scale of ten bananas.

Posted at 7:15 PM in
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12 Comments

i'm speechless. and downloading.

Posted by: j at 11/27/06 8:37 PM | Reply
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This shit is bananas!

"Otherwise, Sweet Escape is lowest common denominator pop. Fortunately for Gwen's rep we realize that's intentional. She knows she's silly. Unlike, say, Fergie. Gwen paid her dues in a rock band for twenty years, so in some minds she's earned the opportunity to play the obnoxious skank she's clearly not. Unlike Fergie."

I couldn't have said it better myself. Gonna get cut here for saying this, but with this album we have another fine piece of pop candy to add to list of fine pop confections offered to music fans in the 2-double-o-six.

Posted by: Tauwan at 11/27/06 8:51 PM | Reply
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even though i havent listened to no doubt in years, they were my first favorite band when i was like 13 (followed shortly--and thankfully-thereafter by radiohead)...point is, it takes artistic betrayal of the highest level to make one go back and question whether there was ever any merit or not to their first favorite band to begin with. thanks gwen.

Posted by: fred at 11/27/06 9:49 PM | Reply
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"Thom rescues fred from artless titanic while fellow teens drown in the mainstream."

gogogogo pop music forever!

Posted by: dylan at 11/27/06 10:54 PM | Reply
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Awesome.

Totally, thoroughly awesome.

I mean the packaging for that new Of Montreal disc. Gwen new geegee sounds like an audio tumor.

DwD

Posted by: Dw. Dunphy at 11/27/06 11:09 PM | Reply
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I loved about 50% of LAMB too, but I found this pretty mediocre

Posted by: Quinn at 11/28/06 1:27 AM | Reply
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title track is pretty great. wind it up is some of the worst shit i've heard in years.

he performing it on the AMA's sounded like a golden girl trying to rap.

Posted by: nick at 11/28/06 4:18 AM | Reply
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I'm not super down with the Escape hate. I don't even find it mediocore. Its funny, in a battle royale of blonde poppers, I wonder who would come out on top?

I feel like Gwen versus Robyn one on one would be pretty vicious.

That said, I sweat the disk. Its weird-- but good weird. I can play it at work without fear of chastizing, so long as "Wind It Up" doesn't drive everyone effin' batty.

"Breakin' Up" makes me totally happy, but I'd like slightly more solid lyrics.

Anywho, please, don't bring pajamas.

Posted by: Skippy at 11/28/06 9:22 AM | Reply
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does anyone else think that the wind it up video proves that gwen has lost her mind. Yodellng in a nun outfit, scary harajuku girls in blonde wigs playing trombone.weird
being fair though, i heard the title track and it was actually decent, very catchy though

Posted by: Amy at 11/28/06 10:17 AM | Reply
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I love it. I think that its very interesting and futuristic. A great cd to jam out to and awesome to work out to! I think it's ghetto fabulous!

Posted by: jenny hall at 12/06/06 9:41 PM | Reply
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Complete and udder crap. It's sad to see a once great singer come to this. Sure some female singer have no talent and have to resort to this level but Gwen actually had talent. Had that is. What has she been doing? hangin out with Pete smokin crack?

Posted by: scum1 at 12/10/06 12:50 PM | Reply
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fuck all of you haters. i totally love No Doubt and Gwen Stefani. And yes, Gwen is getting older so why not try different creative things before her times up!!! besides, i actually think think album is better that her first album Love.Angel.Music.Baby.!

Posted by: martell at 12/20/06 4:28 AM | Reply
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