May 24, 2006

Apple And Nike Get Silly

Via Hollywood Reporter: Apple and Nike announced yesterday they are developing a wireless system so your sneakers can communicate with your iPod. Sensors will track a runner's performance "and help choreograph songs to the moment."

So how fast do you have to run a mile for it to play Vangelis? (We assume the theme to Chariots Of Fire is built into the sole.)

Posted at 1:06 PM

« Previous Post: New Grizzly Bear - "Knife"

Next Post: Kaiser Chief Saved By "Trademark Jump" »

13 Comments

Most ridiculous idea I've ever heard.

Posted by: Andrew at 05/24/06 1:16 PM | Reply
Score = 0

They had this on the Today show this morning... Katie just goes "Why can't it tell me 'Hey, stay away from those cookies'"?

Is TV-anchor humor lost on everyone else? It sure as hell is on me!

Posted by: jim at 05/24/06 1:27 PM | Reply
Score = 0

katie couric is awesome. can't they just put subliminal messages in our music saying, "put down the cupcake, fatso" or the like, which would save us the exercise.

Posted by: cat dirt at 05/24/06 1:32 PM | Reply
Score = 0

Hmmm... seems a little unnecessary; like McDonald's giving out Exercise DVDs with their Salads... shouldn't they be giving those out w/ their McHeartAttacks?

Yikes!

Posted by: theCherneymin at 05/24/06 1:45 PM | Reply
Score = 0

That's just silly.

Posted by: Eric at 05/24/06 2:43 PM | Reply
Score = 0

err.. I think the advanced pedometer functions - pace/mileage tracking, etc. are the more interesting features than anything else. As a distance runner w/ an ipod, I know I want it. if only nike running shoes didn't wreck my legs.

as for the other features, I couldn't find anything on choreographed music and running pattern on the apple website:

http://www.apple.com/ipod/nike/

...that feature does seem silly, and also made up.

Posted by: ben at 05/24/06 3:41 PM | Reply
Score = 0

Well. I'm hoping Nike Shoes aren't required because they are terrible for running... All you need to do is attach an adapter on the shoe (the nike shoes called nike+ come with a "pocket" under the insole to fit in the adapter). I am hoping that I can attach it to my laces or something on my non-nike running shoes.

It's not that terrible of an idea. I used to run with a nike pedometer/watch combo and an ipod. If I can lose the clunky pedometer/watch and just wear the ipod, that would be much better.

And, yes, I f'n hate lycra too.

Current songs that results in a speed burst:

The Stills - Helicopters
The Appleseed Cast - Silas' Knife
Longwave - Life of the Party

Posted by: you blockhead at 05/24/06 4:03 PM | Reply
Score = 0

And when they get stolen the "COPS" theme plays.

Posted by: KingHarvest at 05/24/06 4:47 PM | Reply
Score = 0

As long as it doesn't work the other way around, I'll be fine. I don't need Metallica's "Ride the Lightning" speeding up my sneakers when plodding up hills. However, I will be rocking when I'm collapsed on the side of the road...

Posted by: Alex at 05/24/06 5:08 PM | Reply
Score = 0

How come Nike ads always have babes with obvious implants?

Looky here:
http://www.apple.com/ipod/nike/

Posted by: Swen at 05/24/06 9:22 PM | Reply
Score = 0

Now if only I could have a wireless headset with me ipod....

Posted by: filchyboy at 05/25/06 12:41 AM | Reply
Score = 0

As long as there's Brian Eno for the cooldown ...

Posted by: Jake at 05/25/06 1:34 AM | Reply
Score = 0

Really not sure how this would be useful. I saw the ad somewhere, and it's pretty useless.

http://www.musictimes.com.au

Posted by: Music Times at 05/25/06 10:03 AM | Reply
Score = 0