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May 19, 2006

Apple Store Fifth Avenue

Our friends who work at 59th and 5th are really psyched the neighboring big black cube is finally replaced with a breathtaking Apple Store. Or "the world's most powerful nerd magnet," as Boing Boing puts it.


Steve Jobs is in the house. U2 is not. And they're giving away free t-shirts and Macbooks, which are better than t-shirts.

Here's the CRAZY party. It's open 24/7/365. IT NEVER CLOSES! Excessive? Or perfect for those of us with late night cravings to buy a Nano?

The grand opening festivities start in minutes, and we'll find out what band is gonna play. My money's on Beirut.

Posted at 5:57 PM




29 Comments

There is no reason why this should be opened 24/7.

Posted by: James at 05/19/06 6:19 PM | Reply
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And you can buy iPods in vending machines now?

http://msnbc.msn.com/id/12875275/

!

Posted by: scott at 05/19/06 6:27 PM | Reply
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i hope they have crazy silhouettes dancing with their ipizzles. to mount wroclai, of course.

Posted by: kg at 05/19/06 6:27 PM | Reply
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great. now i have to make another trip to new york.

Posted by: alec at 05/19/06 6:29 PM | Reply
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Hey, Apple is BLOWING THEIR WAD. Did you know you can buy computers online now???? What the fuck... I mean, I have a mac, but come on... this is ridiculous...the ruins of these buildings will not exist after the messiah comes.

Posted by: Bill Gates at 05/19/06 7:55 PM | Reply
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analysts are saying that this store should do $40 million in sales this year. i guess that's a pretty good reason to open it.

Posted by: mattshu at 05/19/06 8:11 PM | Reply
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Above and beyond any sales the particular store generates, it essentially serves as a marketing device for the company. Why do you think so many companies (even ones who have very few of their own retail outlets) put stores in high visibility areas?

Posted by: Matt Laflin at 05/19/06 8:26 PM | Reply
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that thing is pretty ugly.

Posted by: mercator at 05/19/06 8:50 PM | Reply
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I'm sticking with my Dell.

Posted by: The Jakeness at 05/19/06 9:51 PM | Reply
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I'm actually glad that its open 24/7, so I can check my email for free whenever I feel... like right now... thank you, stevie.

Posted by: Hobo at 05/19/06 9:56 PM | Reply
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so who's the band? for those of us not cool enough to be new yorkers

Posted by: x at 05/19/06 11:04 PM | Reply
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Still can't believe Apple has been so succesful over such a simplistic marketing device. That's the genius of it I suppose...

http://www.musictimes.com.au

Posted by: Music Times at 05/19/06 11:48 PM | Reply
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i like physically shopping.
doing stuff is the new internet.

Posted by: bret at 05/20/06 12:57 AM | Reply
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I have been here since 6:10pm and I'm staying till I win a MacBook!! Visit my blog, I'm documenting my self-imposed torture hour-by-hour. It's a hoot. (Sorry, haven't eaten since lunch so I'm a little bitter right now:)

www.fourfiftyninepm.blogspot.com

Posted by: ModernGirl at 05/20/06 4:41 AM | Reply
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Wow, first the Nintendo World Store, now this!!

Posted by: Blu at 05/20/06 6:21 PM | Reply
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beautiful....

a piece of art in downtown....

only mac, baby...

only mac.

congrats!

Posted by: maya lucia at 05/21/06 6:59 PM | Reply
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So who ended up playing??

http://thepunkguy.com

Posted by: krist at 05/21/06 10:19 PM | Reply
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Who played???

Posted by: Arya at 05/22/06 4:06 AM | Reply
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what are they going to do if they close it?

lock the doors and set the alarm?

look at that fucking thing. they have to keep it open.

Posted by: tobias funke at 05/22/06 10:41 AM | Reply
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I've been an mac user since 92. The reasoning of this store being open 24/7 leads me to believe that it's beyond gimmick and overall convenience. It is starting to smell like corporate greed. They create the most wonderful technology and always have, but please...the ethical boundaries seem to becoming smeared.

Posted by: booboo at 05/22/06 12:53 PM | Reply
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>beautiful....
>a piece of art in downtown....
>only mac, baby...
>only mac.
>congrats!

um, 59th and 5th isn't exactly downtown...

Posted by: Brendan at 05/22/06 1:26 PM | Reply
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hey booboo,

How is being open all night unethical?

I wish all stores were open all night!

Posted by: Dirty Lenin at 05/22/06 1:35 PM | Reply
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er, i don't know. wrong word. i should have said TOTALLY WHACK!

Posted by: booboo at 05/22/06 3:51 PM | Reply
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and then i'll be a hypocrite and show up at 3 am to buy something in a middle of the night emergency...=\

Posted by: booboo at 05/22/06 3:54 PM | Reply
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its open 24/7 for the shopping, sure. but the real reason is the 24 hr genuis bar, ipod bar, and the studio. this is NY. think of all the young professionals, wannabe directors, musicians, designers, art majors, and general consumers that now have unlimited access to tech support and one on one consultations for that project due tomorrow morning.

Posted by: devonte at 05/22/06 10:59 PM | Reply
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IMPRESSIVE, MOST IMPRESSIVE
have to say that it does add a looot of class to the modern NY
finally someone thought of something truthfully GREAT to see and admire at any time of the year, month, week or day

NERD MAGNET? envy kills

Posted by: Wildthing at 05/31/06 9:47 AM | Reply
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Har har har on May 26 I was in NYC for a school trip and we went to the Apple store after going to Chicago, and we got into the elevator at about 11:20...and got out at 12:05. Stuck for 45 minutes! Oh good golly gosh it was soooooo much fun. Only the inside door would open, not the outside one, and so we were like....ooooooookay... I was going a little Broadway crazy and singing Wicked and Chicago and crap, but it was very fun, until we started to sink and everyone in the store started staring at the freaky people inside the elevator, the suckers, they even had to get the police! But it was a grand experience.

Posted by: belle-erina at 05/31/06 7:55 PM | Reply
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To all the cynics who always claim how overpriced mac are, don't you feel silly? I mean how else can Apple afford to pay for multi-million dollar "doorways" into their stores.

-Sincerely,

Posted by: People who like overpriced sh*t at 06/01/06 5:26 PM | Reply
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To all the cynics who always claim how overpriced mac are, don't you feel silly? I mean how else can Apple afford to pay for multi-million dollar "doorways" into their stores.

-Sincerely,

Posted by: People who like overpriced sh*t at 06/01/06 5:27 PM | Reply
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