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July 2, 2009

Department Of Eagles Sell Us Brad Pitt's Strength In Japan

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All of that is true. Also true: With the current expansive fawning over Grizzly Bear it could be easy to temporarily forget about Dan Rossen's Department Of Eagles. It gets more difficult, though, when In Ear Park's title track is soundtracking Soft Bank commercials featuring Brad Pitt and a sensitive sumo wrestler. It gets slightly easier again when you find out the commercial's only airing in Japan, but more people watch YouTube than television (unsubstantiated claim), so that's not a legit hurdle. Anyone care to interpret?

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Posted at 3:47 PM by brandon in ,
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Comments (11) latest by Elvis vs. Shark

June 25, 2009

M83 Get Emotional For Palm Pre

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Digging into M83's past, the new webOS Palm Pre smartphone ad gets its soundtrack from a section of Before The Dawn Heals Us closer "Lower Your Eyelids To Die With The Sun." It was directed by Tarsem and features 1000+ orange-clad martial arts folks choreographed by Sun Yupeng in a large green field backed by misty mountains. Sound beautiful? It would be, if not for the saccharine voice over trying to sell you the phone. The clip was shot in HD, so maybe turn the sound down, put on your copy of Before The Dawn, and enjoy it that way. (Vangelis would also do the trick.)

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May 29, 2009

Dr. Dre For Dr. Pepper You can hear beats from the long-delayed Detox in the cola's new "Trust Me, I'm A Doctor" ad campaign. In his spot, Dre claims "scientific tests prove when you drink Dr. Pepper slow, the 23 flavors taste even better." Watch and learn.

May 15, 2009

Holy Fuck Help Chrysler Build A New Car Company

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Whether they came up with "Chrysler Dodge Jeep: We're building a new car company" before or after the recent bankruptcy shifts the tenor of the slogan dramatically. Hint: If you want to sell cars in the Heartland, maybe you shouldn't hire bands named Holy Fuck to soundtrack your advertisements. (Thanks for the tip, Chadwick.) In the spot, "Lovely Allen" lets us know in dramatic fashion that Chrysler Dodge Jeep builds escape pods, luxury suites, security blankets, observatories, mechanical bulls, rockets, starting gates. What they forgot to add: Currently, they're building a longer line at the unemployment office.

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Comments (12) latest by pat

May 14, 2009

Little Boots Puts Her Hands On The BioFit 7-Way Bra

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Victoria's Secret continues soundtracking ads that they could likely get away with doing in silence, but so it goes. The first on our radar was Lykke Li and Heidi Klum selling us on the Ipex line's microsmooth fabric and nipple concealment, then it was Joanna Newsom and Miranda Kerr on the Dream Angels push-up. This time they've paired Little Boots, aka Victoria Hesketh, with seven Victoria's Secret models, showing us one bra you can wear in seven ways. The song's "Meddle" from her forthcoming full-length debut Hands.

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Comments (11) latest by Cassi

Liz Phair's "Faith & Tenderness" A Banana Republic Exclusive

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Following her much discussed Avril makeover and sexy photoshoots (and, more recently, scoring 90210) there is very little Liz Phair could do to shock us. So news a few months back that the alt icon was appearing in a Banana Republic ad campaign was met with a collective shrug from you guys. We all have to put food on our families. But what if I told you Banana Republic is the only place you can get Liz's new song "Faith & Tenderness"? That would be more intriguing, and that is what I'm telling you.

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May 13, 2009

The Dodos Drink Really Bad Beer

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Or at least want you and me and everyone we know to drink really bad beer. A year ago, when I interviewed the Dodos' about their day jobs, they offered up "Fools" to go along with the discussion. Fittingly -- since we're focusing again on economics -- the song also scores their foray into paid advertising, via an ebullient, summery Miller Chill ad. It's unclear if anyone actually drinks Miller Chill (after all, the song is called "Fools"), but to the agency's credit, this spot makes the product seem semi-appealing. Until you remember it's watery 100 calorie Miller Lite with a too-sweet twist of lime.

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April 30, 2009

American Idols Cover The Apples In Stereo Hot off of covering Lykke Li, American Idol's remaining hairstylist victims Adam Lambert and the Not Adam Lamberts kept it indie for this week's Ford commercial challenge with New Magnetic Wonder's "Energy." Watch it here. Next week: "Two Weeks"?

Comments (8) latest by Country PAul

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