Apples In Stereo Energize Pepsi Rebranding
As we've mentioned in the past (2007), Robert Schneider's not afraid of the graceful sellout. So, no, we're not surprised that he and his E6 cohorts just scored a Pepsi commercial. (Heck, we already knew how much E6-related bands loved steak.) We're more surprised it's 2009 and the Apples In Stereo are still alive and getting work. See, for instance, the use of New Magnetic Wonder's "Energy" in Pepsi's slick new-for-2009 rebranding campaign. The logo's color scheme remains red, white, and blue, but the spot's theme is about delivering soda pop (aka good cheer) the world over.
If you think the logo's ugly (it is) check out the redesigned penises. (OK, bottles.) Here's the track sans soft drink:
The Apples In Stereo - "Energy" (MP3)
As far as the commercial, not that exciting. But then, how do you compete with this?
Young MC taught Amrit how to rap.
Posted at 11:40 AM by brandon in Commercial Appeal, Video
Tags: Apples In Stereo
The new Pepsi logo is definitely trying to mimic the Obama "O" logo. You'll thank me for that observation when AdAge links to this post.
Score = 3
defnitely reminds me of the obama logo. with the hope/optimism marketing similarity too, it's basically undeniable.
somewhere in rural mississippi a man is grabbing his shotgun to go kill the one responsible for making him stare at what reminds him of what he considers his country's failure.
Score = 2
The cool cans jingle has been in my head for 18 years.
Also stacking two Cool Cans spelled out S-E-X sort of.
http://www.snopes.com/business/hidden/coolcans.asp
Score = 0
this might as well be a mcdonald's commercial
Score = 1
I love AIS, but don't like Pepsi. That's okay...
Score = 0
This song is such a godawful piece of crap. Seriously. I am still amazed, how long now after it was shat out, that this pile of garbage is actually still around and being heard. And they made a huge pile of money with it? Amazing. The world is made of energy. Great. Thanks. Also, made of people whose mediocre talents left them years ago.
Score = -2
Forget Apples...Hawaiian gravity Steve Miller #5... I'd swear the font is still a little sharp and cold...and not warm and round enough...
Score = 1