Coke Zero Gets White, Jack White
Get psyched, Coke Zero and 007 are teaming up to promote curiously named blockbuster-to-be Quantum Of Solace (watch the trailer here). Kicking off this integrated marketing campaign is an animated James Bond-themed Coke Zero commercial featuring car chases, kung-fu, sexy ladies and a new original score by Jack White. It's his second original composition for the brand (jingle "What Goes Around Comes Around" appeared in 2006) and should whet your appetite for "Another Way To Die," the Bond theme he recorded with Alicia Keys for the new film.
This MarketWatch story touts Coca-Cola Zero's "masculine positioning" (it's how Daniel Craig got his pecs) and quotes the product's brand director saying Coke Zero and James Bond share an edgy persona and a global fan base. Just like the White Stripes. Take a look/listen (bet you can guess the color scheme)...
Thanks Auddy for the tip. The Raconteurs' whirlwind transatlantic tour hits Portland next week. Quantum Of Solace hits theaters 11/14 (10/31 in the UK).
Posted at 9:09 AM by Scott in Commercial Appeal, Video
Tags: Alicia Keys | Jack White | James Bond | The White Stripes
so is that the new jack song in the background?
Score = 0
Jack White/Alicia Keys duet? Crap. I'm officially upset about the fact that the White Stripes used to be my favorite band. I wish they'd just stopped making music after Elephant. The first four records are amazing, but since then every thing Jack has done has just been more and more pedestrian.
Score = -17
No real White Stripes fan thinks that. And Elephant was way more pedestrian then Get Behind Me Satan or Icky Thump
Score = 7
Before the haters come in, I don't think Jack penned a deal with Coke (like he did the first time), but rather provided the tune for the Bond franchise. Sony, owning the tune, made the Coca Cola tie-in.
That said, I think its very Bondish, except that it segues into the Raconteurs' You Don't Understand Me with the last piano bit. If I recall correctly the first Coca Cola ad marked the first time Jack employed trumpets. So we call blame/thank Coke for Jack's latest horns fixture.
Lastly, is that The Hives' Pelle Almqvist getting punched 47 seconds in?
Score = 8
i hate pedestrians
Score = 5
The song is actually pretty great. Yes, it's ironic that the guy who sang songs called "The Big Three Killed My Baby" and covered citizen kane just so he could be on record saying he's not interested in goldmines, oil wells, shipping, or real estate is shilling for coke AGAIN, but oh well. I'm just not mad at musicians for using songs in commercials anymore. The money is huge.
Th real question is, who remembers the Ban of Horses/WalMart saga?
Score = -1
uhh jack white can do whatever he wants...he's jack white.
and coca-cola's color scheme is his own, why wouldn't he write songs for their commercials?
Score = -1
I concur with mitchell....Sony clearly owns the tune, not Mr. Gillis. So let's all take a deep breath and remember that before hitting 'caps lock' and dishing out some anonymous blog anger in Jack's direction.
P.S. Icky Thump rocks...
Score = 2
just another whore at the corporate orgy.
Score = -1
"Coke Zero and James Bond share an edgy persona and a global fan base"
WOW. There's nothing edgy about diet soda or diet anything, really. Marketing people have their heads way up their asses. Jesus.
Score = 2
Jack is not happy:
http://www.prefixmag.com/news/jack-whites-management-team-responds-to-coke-zero-/21576/
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so he collaborated with coke two years ago, but now hes angry they used music that was not specifically for coke? poor jack. he should get some sun and stop yelling at me.
Score = 1
He's angry because he wrote it for James Bond, not for Coke. If they had told him beforehand they would put it in a Coke ad he probably wouldn't have minded, but they went ahead and did it without telling him. Even if the song is the property of Sony now, it's still his damn song, so I'd be pissed too.
Score = 4
IMO, musicians only "sell out" if they make bad music in an attempt to court the audience or get corporations on board. They're musicians not monks. Trying to fund the increasingly high overhead of the music business (and the fact that no one minds living a big high on the hog) with these sorts of deals is just part of the fact that music is also a business and there's really no way around it. It's more about how it's done than doing it and I'm sure that's why he was mad.
Still, though I think the commercial's okay and the music's good, I gotta wonder about the "masculine positioning", which sounds like tantra or something. What's next, "Coke Zero -- Now with Newly Discovered Male Hormones"?
Score = -3
It's all about context. My next film is called Ramblin' Rootbeer.
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Von Bondied.
Score = 4
By they way, that's Jack White drumming in the background. He's no Meg Wnite, but I think he can hold his own.
Score = 1
awesome move all round-- good commercial.
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One word: SELL OUT
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Sorry but that's two words. Here's one though: FAIL!
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Ya because everyone's favorite artist is the benevolent homeless guy who busks with a closed guitar case. Get off Jack's back.
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He probably didn't agree to this, but he also gave Sony the rights to the song so he probably shouldn't be too surprised here. Also, this is coming from the guy who wrote a song for Coca-Cola to "spread the message of love" like 3 or 4 months after reports that Coca-Cola was involved in the violent repression of union activities in Columbia.
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Radio rip of the full song (with the ending cut off and the annoying DJ interruptions) is up:
http://www.peter-noster.de/wordpress/wp-content/uploads/2008/09/awd.mp3
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I apologize for posting that truncated version, missing the great intro. Here's a better link: http://www.zshare.net/audio/1896203281bb7147/
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Just listened to the song....TERRIBLE!!!
EW SICK DISGUSTING JACK WHITE SCREW HIM STINKY FACE IDIOT HOLE UGLY WOMAN TRANNY MAN ASSHOLE SELLING OUT OBSESSED FREAKY WEIRDO WOMAN THINKS HE'S PRETTY MAN!!!!!!!!!!!!!!!!!!!!!!!! POOP!
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You're all poofters.
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