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April 15, 2008

Grandaddy's "A.M. 180" Defuses Bombs, Walks Marathons, Sells Dodge Journeys

Indie rock and car commercials go hand in hand. Just ask Wilco. Tapping into an especially nostalgic playlist in our brain, the new Dodge Journey features Sophtware Slump-ing, keyboard-lined California rock 'n' roll quintet Grandaddy. Yes, Jason Lytle & Co. may no longer be with us as such, but that doesn't mean they can't let that hooky "A.M. 180" key action help convince you to experience all-wheel drive, good fuel economy, and the crossover that's ready for anything. Plus, the song was from Under the Western Freeway. It's conceptual.

Did that kid stick a six pack in the backseat? Kinda lame visually, but Grandaddy musically. It's their second stab at a car ad.

Yeah, we know, "Nature Anthem"'s a weird tune to be selling a gas eater, but we like the old one better. And, we miss Grandaddy. Guess they'll be back in some other form sumday?

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6 Comments

cold war kid

should that not say "good fuel economy"?

Posted by: cold war kid profile link at 04/15/08 10:08 AM | Reply
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You are correct, cold war kid. Though I like the idea of a "good fuel academy." Fixed.

Posted by: brandon profile link in reply to cold war kid's comment at 04/15/08 10:28 AM | Reply
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cold war kid

i wonder what what go on in a good fuel academy. maybe Al Gore will set one up soon, sounds like his kinda thing

Posted by: cold war kid profile link at 04/15/08 10:43 AM | Reply
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Saw that A.M. 180 commercial, pretty random. I still carry hopes that we'll hear something new from Lytle soon.

I also heard latter half of The New Pornographers' "Bleeding Heart Show" (Twin Cinema) hawking something the other day... Life insurance maybe?

Posted by: tk. profile link at 04/15/08 11:51 AM | Reply
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This track is also used as the theme for Charlie Brooker's Screenwipe.
http://youtube.com/watch?v=bXOPIbb8ZjA
http://en.wikipedia.org/wiki/Screenwipe

Posted by: empty at 04/15/08 11:56 AM | Reply
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Has anyone heard throw me the statue in this rhapsody commercial? Kind of lame...
http://youtube.com/watch?v=WaRVTpmORUM

Posted by: Eric at 04/15/08 5:48 PM | Reply
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