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September 25, 2008

Interpol, Josh Hartnett Show Off Their "Slow Hands" For Armani

thumbnail icon: Interpol, Josh Hartnett Show Off Their "Slow Hands" For Armani

The economy's fucked, but if you're Josh Hartnett, used to sleep with ScarJo, and currently wake up in a noirish urban condo, own a very starchy white shirt, and motor around the city in your convertible (in which you can't stand to hear "Diamonds Are A Girls Best Friend," in fact, it makes you laugh to yourself), then why not douse yourself with Armani's new Diamonds for men fragrance? It's not entirely clear why the sequence is soundtracked by Interpol's "Slow Hands" until you see a bunch of literal slow zombie-as-adoring-fans' hands reaching for Hartnett and then comes his own dramatic nod to the theme song. I had no idea he was running for president. Or that b-list celebrities got such warm welcomes.

Good for Josh, but it's unclear why they didn't just use this.

Posted at 12:36 PM by brandon in ,
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25 Comments

Rebecca

From now on I am going to pronounce *fragrance* like this: frog-ranse!
It will make me sound fancy.

Posted by: Rebecca profile link at 09/25/08 1:24 PM | Reply
Score = 11 Vote up Vote down

fuck this guy. it never ceases to amaze me how completely talentless people can worm their way into money, pussy and (limited) fame.

Posted by: zap at 09/25/08 1:27 PM | Reply
Score = 3 Vote up Vote down
Scott

Did anyone see August? Terrible movie, but it had good music in it.

Posted by: Scott profile link at 09/25/08 1:28 PM | Reply
Score = 0 Vote up Vote down

was that the one with the kid looking for his parents? sort of reminded me of a 'once' type of film, but not nearly as memorable.

Posted by: zap in reply to Scott's comment at 09/25/08 1:41 PM | Reply
Score = 1 Vote up Vote down
Scott

No, it was the one about the dot-com bubble that was in the theaters this year for like a week. (It's on Netflix now.)

Posted by: Scott profile link in reply to zap's comment at 09/25/08 2:33 PM | Reply
Score = 0 Vote up Vote down

ohhhh.....no....nononono...this is SO bad on so many levels....
When Armani start using Interpol for their 'frah-grance' ads it's time to head for the hills..
This nauseated and amused me in such a way that I had to watch it twice...

it really is all over...

Posted by: Irving at 09/25/08 2:21 PM | Reply
Score = 5 Vote up Vote down

whatever, i think he's hot and he makes me want to buy the cologne. mission completed armani.

Posted by: reido at 09/25/08 2:23 PM | Reply
Score = 2 Vote up Vote down
Calliwell

Consider this trumped by James Franco in ridiculousness:

http://www.youtube.com/watch?v=0BDazlHxKwo

Posted by: Calliwell profile link at 09/25/08 2:27 PM | Reply
Score = 2 Vote up Vote down
chrislalonde

both josh hartnett and james franco are in some awesome movies.
and i love interpol. i'm not into convertibles and cologne, though.


i love how everyone just ruins everything for a band, just because they are succeeding. even though when they weren't succeeding, everyone was so confused and pissed off while wondering why they weren't tearing up the charts.

FTW.

Posted by: chrislalonde profile link at 09/25/08 3:17 PM | Reply
Score = 5 Vote up Vote down

I don't think anyone at anytime has ever been either confused or pissed as to why Interpol hasn't been "tearing up the charts"

Posted by: Hit the Switch profile link in reply to chrislalonde's comment at 09/25/08 3:26 PM | Reply
Score = 1 Vote up Vote down
grace6697

thanks for typing that out so i didn't have to.

Posted by: grace6697 profile link in reply to Hit the Switch's comment at 09/25/08 3:32 PM | Reply
Score = 1 Vote up Vote down

That ad was purely awful. Anyone actually sniffed the frog-ranse yet?

Posted by: Lina at 09/25/08 3:46 PM | Reply
Score = 1 Vote up Vote down

$LOW HAND$.

Posted by: Gordon Tracks at 09/25/08 3:46 PM | Reply
Score = -1 Vote up Vote down

he got swamped by mistake. the crowd thought he was Leonardo DiCaprio

Posted by: dan at 09/25/08 3:54 PM | Reply
Score = 6 Vote up Vote down

OMGZ INTERPOL R'Z FUKKEN SELLOUTZ!!!

Posted by: SQUID BRAINS at 09/25/08 6:01 PM | Reply
Score = -2 Vote up Vote down

b list? you are too kind

Posted by: grover at 09/25/08 6:42 PM | Reply
Score = -1 Vote up Vote down

Talentless...

He's like the younger version of Keanu Reeves

Posted by: Nacho Philosophy! at 09/25/08 7:48 PM | Reply
Score = -1 Vote up Vote down

To me is confusing why that ad had to run for 1 minute, that's a lot of ca$hing in the ad world.

Anyways, I'm sure the guys from Interpol will be quite happy with the couple of suits this ad has landed them, cause they can't be seen wearing Gucci now! It is perfectly reasonable for them to endorse a suite-related product.

Did anyone else found funny that they felt he had to change the song? :/

Posted by: d33r profile link at 09/25/08 10:18 PM | Reply
Score = -1 Vote up Vote down

Yeah, Interpol and Armani, that's just crazy!!

Posted by: Stephen B profile link at 09/26/08 1:09 AM | Reply
Score = 1 Vote up Vote down

seriously. carlos d probably just wanted a new suit with optional gun holster. do people really get up in arms over this kind of stuff? it's 2008. they have to do this because people like me and probably most of stereogum readers download their music. [insert obligatory THEIR 1ST ALBUM WAS BETTER comment here]

Posted by: jane in reply to Stephen B's comment at 09/30/08 8:41 PM | Reply
Score = 1 Vote up Vote down

I like how commercials use a line from a song and take it's meaning completely out of context. I know Interpol songs are basically just nonsense, but everytime I hear slow hands I think of an assassin sneaking up on someone and killing them. That's not exactly what I want to smell like.

Posted by: zayin_451 at 09/26/08 11:47 AM | Reply
Score = -1 Vote up Vote down

Hey.....Keanu Reeves is God bro

Posted by: snakes at 09/28/08 4:07 AM | Reply
Score = -1 Vote up Vote down

FRAHGRANTS

Posted by: jesus at 09/29/08 5:03 AM | Reply
Score = 1 Vote up Vote down

Thanks for calling this out. I kept hearing this commercial but missing watching it. I had a totally different picture in my head. Like the end was at a boring Interpol show. Guess I wasn't too far off since it's still a boring commercial.

Posted by: smarlett profile link at 10/01/08 11:33 PM | Reply
Score = -1 Vote up Vote down

This ad is nice looking and fun! And really, what band hasn't been used in an ad at this point? The "sell out" comments here are hypocritical and cliche. Even fricking Cat Power rerecorded Bowie's "Space Oddity" for an ad for the unholy, gas-guzzling Lincoln sedan this year:

http://www.youtube.com/watch?v=W_JGDO3X87g

Seriously, lighten up or call out every band that has ever done this. There would be no more music left.

Posted by: Umi at 03/07/09 11:16 PM | Reply
Score = 0 Vote up Vote down

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