Arcade Fire License A Bit Of Neon Bible To The New Brad Pitt Flick

Win and Régine almost had a song turn up in Paul Haggis's ill-fated NBC drama The Black Donnellys, until Win and Régine found out about it. And everybody thought they were scoring Richard Kelly's upcoming movie The Box, until Arcade Fire found out about that, too. But according to The Playlist, this is one bit of song placement that's gonna stick. The new Cate Blanchett/Brad Pitt flick and F. Scott Fitzgerald short-story adaptation The Curious Case Of Benjamin Button is being bandied about as an Oscar season sure shot: it's the tale of a man born with the countenance of a septuagenarian, following his life as he reverse ages through time. Having thirty seconds of "My Body Is A Cage" affixed to the TV spot is what we in the biz call "smart." Nice job, Hollywood:

Nice explosion. Cinema! I'd say what lame and impressionable sort would want to see the movie more on the back of an Arcade Fire appropriating commercial, but after watching I think that lame and impressionable sort is me? The Curious Case Of Benjamin Button is out 12/25 via Paramount Pictures.

Posted at 10:40 AM by amrit in Commercial Appeal, Video
Tags: Arcade Fire | Brad Pitt | The Curious Case Of Benjamin Button

15 Comments

Come back, Arcade Fire.

Posted by: Greg at 12/04/08 11:46 AM | Reply
Score = 2

Agreed - I've seen this a few times now, always grabs your attention - and for some reason, I especially like the part where Cate Blanchett's swivels around backwards in slow motion and her hair follows - yeah, it's the little things.

Posted by: Hit the Switch at 12/04/08 12:03 PM | Reply
Score = 3

Hell. Yes.

This movie looks fantastic, and the song fits perfectly.

Posted by: Jeremiah at 12/04/08 1:26 PM | Reply
Score = 0

Not bad. It actually brought me back to the song which I originally thought was one of the weaker ones on Neon Bible.. so.. good job.

Or maybe it's just because I've let the album rest for so long...

Posted by: Evan at 12/04/08 2:11 PM | Reply
Score = 1

really sad movie, really sad song
got to see a private screening b/c my friend is a film major, it was great

Posted by: Garito793 at 12/04/08 2:37 PM | Reply
Score = -1

I read the short story a few years ago, it's really good. And funny, surprisingly. But then it's not funny. I am very excited about the movie, hope they don't screw it up.

Posted by: bigtex at 12/04/08 2:46 PM | Reply
Score = 0

It's like a Funny Aneurysm. It's hilarious when he's out on the porch shooting the breeze with his own grandfather, but then it's not funny when his son asks him to be referred to as his uncle, and suddenly it was never funny to begin with.

Posted by: Colin  in reply to bigtex's comment at 12/04/08 4:52 PM | Reply
Score = 1

It's not going to "stick." They specifically licensed the track with their consent. It's all there.

Posted by: ThePlaylist at 12/04/08 3:33 PM | Reply
Score = 0

Wow. Just, wow.

Posted by: TalbainJ at 12/04/08 4:34 PM | Reply
Score = 0

I didn't realize Stereogum was considered "in the biz."

Posted by: sobel at 12/04/08 5:35 PM | Reply
Score = 2

so wait. he grows younger?!!
that is kooky! with a k!

Posted by: gut napkin! at 12/04/08 11:56 PM | Reply
Score = -1

This movie is "David Fincher movie", not "Brad Pitt movie".
Show some respect to the man, he's kinda good.

Posted by: Epic Banana at 12/05/08 6:09 AM | Reply
Score = 2

First of all, Black Donnellys dying is sad news indeed. It was the TV equivalent of Arcade Fire - edgy, unorthodox and a thing unto itself. In our little indie (yes I just went there) corner, Arcade Fire are monstrous, but it will be interesting to see what this level of exposure does for them. It is well deserved.

Posted by: Ascender at 12/05/08 8:29 AM | Reply
Score = 0

this trailer has been giving me goosebumps everytime i watch it for two days now.

Posted by: mason in mississippi at 12/05/08 2:11 PM | Reply
Score = 1

I love that song...very much.

Posted by: Elvis vs. Shark at 12/06/08 6:44 PM | Reply
Score = 0