Crayola Maintains Indie Cred With Unicorns Tune
As long as Crayola invents new ways to color, it looks like they'll find more indie bands to pair with their product. It started with Animal Collective's "Sweet Road" plug of Color Explosion markers, then went to Dan Deacon and his Glow Station. Here we are a year and change later and it's the Unicorns giving their all for Color Explosion 3-D. (Thanks for the tip, Marina.) The soundtrack: "I Was Born A Unicorn." The question: In 2009 why does everyone -- Coraline, My Bloody Valentine 3D, Jonas Brothers: The 3D Concert Experience, etc. -- love 3-D so much? Escapists.
"I am so high, mom." More detailed:
Crayola Color Explosion lets you create swirls of surprising colors with one clear marker! Color Explosion 3-D provides a twist - images that leap from the page in cool 3-D effects! You can create eye-popping scenes and designs or make your own colorful 3-D Surprises!
Like this colorful 3-D surprise?
Posted at 9:51 AM by brandon in Commercial Appeal, Video
Tags: Islands | Nick Thorburn | The Unicorns
kaboom!
Score = 1
It's tempting to imagine Crayola executives listening to the Unicorns, but the way this goes down is, a copywriter or art director working on the commercial suggests it to the editor, it kind of works in the cut. The Crayola people hear it and think it works too, buy it and probably never know or care who the Unicorns are. It's not strokes of marketing genius, just a product of the fact that ad agency creatives are all 25-40 year old NYers who read Stereogum all day. I know this because I am one.
Score = 16
Obvious story was obvious.
Score = -2
Crayola > than math symbols indicating greater than.
Score = 3
i have a friend with a glass eye who doesn't understand 3-d. when he was little he used to say "what's so great about seeing the images through a red lens??"
true story.
Score = 7
you are a champion
Score = 2
The 3D for Coraline was amazing
Score = 6
3d....the wave of the future...future....future.....
Score = 1
the unicorns and a good looking 3-d crayola shark?
makes up for how silly those glasses look.
Score = 3
Top Two Activities To Do While High:
1) Listening to Music
2) Coloring
Score = 13
i would put taco bell before coloring...
Score = 14
You forgot throwing shit into open dorm windows.
Score = 4
3) 3-D adventures
Score = 2
4) judging by the video, Crayola Color Explosion 3-D art experiments in your bunk bed (or regular bed)
Score = 2
One of my favorite groups of all time.
Now If only they could put Les Os with a Nintendo commercial.
Score = 2
Why the fuck would Les Os be on a nintendo commercial "Zero4teen"...... don't get me worng.... it's a fucking amazing song.....but really.... Mario+Les Os=...... hold on..... Wait a fucking second! u sir(mam?) may have a point! ur a genius!
Score = -3
Uhhh.... Okay "Nicolas".
Score = 1
YOU RUINED IT!
Score = 0
Wouldn't it just be so fucking cool to see these high-class Crayola business persons in suits, sitting at around their table with there feet up singing along: "I was born a unicorn, missed the ark but I could've sworn...." that'd be great shit right there.....lol
Score = -1
I have a penis btw.
Score = -2
I FUCKING LOVE COLORING!
Score = 0
whats next hurricane fighter plane? ----------------------------- but no, red crayola was the one that didn't wanna be apart of the crayola scene
Score = 0
They also used Tally Hall once but no one seems to give two shits who they are
Score = 0