Radiohead Soundtrack National Coalition For The Homeless PSA

And before you dust off your Selling Out Isn't Possible handbooks and arguments, please note that the band's very first foray into the land of commercial appeal is in support of The National Coalition For The Homeless, not in support of the profit motive. (UPDATE: First only if you don't count the NBA spot, which I totally forgot about. Whoops I'm fired.) The ad's titled "It Can Happen To Anyone," and it shows a Gossip Girl-type reduced to freegan sandwiches and boxes for shelter while the atmospheric strains of "MK 1" soundtrack her new-economy urban plight. Homelessness: It can happen to Hey, Upper East Siders, too (xoxo). You should get the concept pretty quickly, but in case this latest videotape from Radiohead is too confusing, consult this post for a hint.

No strangers to do goodery, of course, but it's worth mentioning that Radiohead went all socially causal for "All I Need," too. What cause will they champion next? I vote "Weird Fishes" in support of raising awareness for dangerously high mercury levels in tuna and Jeremy Pivens around the world.

Posted at 2:14 PM by amrit in Commercial Appeal
Tags: Radiohead

11 Comments

House of Cards was the backing to NBA "There can be only one" promos last spring....

Posted by: fame throwa at 01/12/09 2:43 PM | Reply
Score = 3

http://www.youtube.com/watch?v=bcvsi8ZBbuc

Posted by: fame throwa at 01/12/09 2:46 PM | Reply
Score = 0

zing, stereogum. zing.

Posted by: kurt in reply to fame throwa's comment at 01/12/09 2:55 PM | Reply
Score = 2

Where are these busty-pouty-lipped-hot-girls homeless shelters? I would like to help.

Posted by: MF McNutt at 01/12/09 2:54 PM | Reply
Score = 5

homeless girls are easier right?

Posted by: kleach at 01/12/09 3:11 PM | Reply
Score = 0

you can't spell homeless without ho!

Posted by: MuffinsQ at 01/12/09 4:05 PM | Reply
Score = 2

lol?

Posted by: Danielle  in reply to MuffinsQ's comment at 01/12/09 6:34 PM | Reply
Score = 0

this commerical is unrealistic in that that girl could have most likely sold her "services" for a much larger cardboard box.

Posted by: Tandrew at 01/12/09 5:35 PM | Reply
Score = 5

at least someone found a use for MK1

Posted by: ben at 01/12/09 6:23 PM | Reply
Score = 4

How great of radiohead. Anyways, I think I just heard the kooks in a michelob ultra commercial. There's your next commercial appeal entry.

Posted by: Benjfier at 01/13/09 10:24 PM | Reply
Score = 0

this can happen to everyone: too much partying, too much drugs&booze. too much make-up, too much nail polish. too high heels. too short dress. too little brain.
too stoned to remember your way back home at 5 am the day after. still she could sell that jewellry, don't you think?
be careful: this can happen to you.
seriously now, please someone tell me it's a joke. or that wretched junkie looks like she's asking to be raped and abused.

Posted by: a. at 02/05/09 1:50 PM | Reply
Score = 0