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May 24, 2007

Even Tattooed Love Boys Read Sassy

Sure, you've got your classic zines (recap with this archive, including Maximumrocknroll), high-end music nerd bibles, and mass-market glossies, but who knew Sassy hid in their ranks? Eat the Press's Rachel Sklar took one look at the coverage of How Sassy Changed My Life and rang up ex Mike Attenborough for his recap of Sassy's indie cred. Why? Mike, entertainment editor of his college paper, was a first-degree music obsessive (his "indie rawk opera" mixtape had "fold-out liner notes with a complex story built out of the tracks") who had a subscription to Sassy paid for by the paper:

How could a college music fan worth his Pumas not read Sassy? Reading it was a rush. Did Thurston Moore just threaten to whup a stranger? Look, Mark Robinson has a sense of humor after all! Hey, I think these guys are playing our local shitty dive bar this weekend! I wasn't getting that in Rolling Stone or Spin; maybe in Q or NME but they cared as much about U.S. indie then as they do now, which is to say they don't.
An issue might have J Mascis ("typical of his gender") offering dating advice or the only Cobain/Love magazine cover in existence ("They caught him smiling, for God's sake"). It's less surprising that guys read it, too, than that it managed to pull cultural double duty as a pop shibboleth for boy-crazy teen culture and a "hate mail of love" underground zine. Anyone else out there find good music in a sassy sandwich?

Posted at 12:39 PM
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20 Comments

How Sassy went from being one of the only tolerable magazines in history to being Jane is one of the great tragedies of the 1990s.

Posted by: jed2 at 05/24/07 1:42 PM | Reply
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I liked the phil heartman sketch of titular refrence

Posted by: dannygutters at 05/24/07 1:56 PM | Reply
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jed2, they link to this story in the ETP post:

http://www.mediabistro.com/articles/cache/a5284.asp

"Why Jane Pratt's Jane never quite lived up to Jane Pratt's Sassy"

Posted by: jim at 05/24/07 2:17 PM | Reply
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I look through Jane or even Bust and I just see people trying to sell women things, just like any other shit magazine. They try to class it up so that well-educated liberal women will accept it but it's not any different. However, Sassy did seem different, at least to my teenaged brain.

Posted by: jed2 at 05/24/07 2:28 PM | Reply
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All magazines are a platform for selling things. They don't get printed just to be nice.

Posted by: CD at 05/24/07 3:02 PM | Reply
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Hey! I had this issue! I can't quite read the month and year. Does that say April of 92?
If so, I had just turned 12 and had NO idea who Kurt and Courtney were. Their pics kinda freaked me out! I remember thinking that she looked like a total dirt bag and wondered why she didnt wash her hair for the photo-shoot :)
Times havent changed!

Posted by: SukkaMuthaFukka at 05/24/07 3:24 PM | Reply
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Best Buy is just a front for selling magazines. They don't sell you CDs just to be nice :)

Posted by: tk. at 05/24/07 3:30 PM | Reply
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sukka- yup, looks like april '92 to me.

Posted by: jim at 05/24/07 3:39 PM | Reply
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CD- yes, I believe that's implicit in my statement. All magazines, or practically all, exist to sell things. That's obvious- what I was saying is that mags like Jane and Bust and the like try to come off like they're empowering people, when they're mostly just selling shit you don't need, like every other magazine.

Posted by: jed2 at 05/24/07 4:09 PM | Reply
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Big shout out to Mike Attenborough, from your old editor.

Posted by: biff beta at 05/24/07 4:53 PM | Reply
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Yeah, Sassy was excellent. Everybody into indie rock back then was totally reading and they'd give out free records/cassettes with some of the issues. Bands like (from memory) Beat Happening, Codeine, Velocity Girl, World Party (they were cool for a minute), Nirvana, Sebadoh, Disposable Heroes, etc. Sassy was the best. They started a boy version called Dirt but it didn't do as well though it had some great moments.

Posted by: Jon at 05/24/07 5:41 PM | Reply
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I totally used to have that issue, but my asshole brother threw it away.

Posted by: Ferris at 05/24/07 6:06 PM | Reply
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"or the only Cobain/Love magazine cover in existence"

Thats not true. They were on the cover of Spin's Secember 1992 issue with Frances bean.

Posted by: Unwashed Dirtbag at 05/24/07 8:08 PM | Reply
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"or the only Cobain/Love magazine cover in existence"

Thats not true. They were on the cover of Spin's December 1992 issue with Frances bean.

Posted by: Unwashed Dirtbag at 05/24/07 8:09 PM | Reply
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couldn't find the spin cover (i remember a pic of the three of them, but not the cover) but i did find this:

http://www.spin.com/features/news/2006/09/060928_courtneylove/

Posted by: jim at 05/24/07 11:35 PM | Reply
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Ian Svenonius- sassiest boy in America!
Best ever.

Posted by: boogerstonec at 05/25/07 11:48 AM | Reply
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Ian Svenonius- sassiest boy in America!
Best ever.

Posted by: boogerstonec at 05/25/07 11:48 AM | Reply
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is sassy archived online anywhere?

Posted by: bananas at 05/25/07 1:56 PM | Reply
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I miss Sassy. Girls need that kind of magazine again.

Posted by: sommer at 05/28/07 5:26 PM | Reply
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Sassy totally turned me on to Spike Jonze. Not a musician, but a rock star no less.

Posted by: BAM! at 05/30/07 5:28 PM | Reply
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