How To Get Listed On Flavorpill
NY Times Magazine studies the successful cultural events newsletter Flavorpill and its "mainstream indie" aesthetic.
“I would say the aesthetic we uphold is always about our own canon,” said Lisa Rosman, a longtime contributor. “Either very new cultural trends or older ones that are vital to the ones that prevail at the moment. An example would be that we always highlight Gil Scott-Heron, even though he was a 60’s-70’s dude, since he pretty much helped launch hip-hop. Our aesthetic is mainstream indie, though we don’t admit it. It’s under the wire, but just. And the minute we report on it, its under-the-wire status is absolutely blown.” ... Rosman told me that a few editors had a big debate about whether to list a Justin Timberlake concert. “The feeling was we couldn’t, because Justin Timberlake is not cool,” she said. “But everyone at Flavorpill secretly loves Justin Timberlake.”Take note urban influencers: Diplo = cool, Timberlake = not cool....
A striking example of Flavorpill’s influence was the company’s collaboration with the Guggenheim Museum. Last year the museum began throwing a D.J. party in the Guggenheim rotunda on the first Friday of the month. The idea was to get a younger crowd of potential new members into the museum after hours. ... “[Flavorpill] brought in Diplo,” recalls Julia Brown, the museum’s manager of membership. “We had no idea this guy was the biggest thing since sliced bread.” The museum had been averaging 1,500 people; Diplo turned out nearly twice that number.
RELATED: Highlights from Flavorpill/WIRED's launch party for Chris Anderson's The Long Tail, featuring James Murphy, Brazilian Girls, and Spank Rock.
That's the second time we mentioned that book this week! Maybe we should buy it.
Posted at 7:24 PM
Tags: Justin Timberlake
can someone tell me what the hell is up with the chick's shoulder at 0:54?
It looks... orcish...
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yeah I'm 3/4 of the way through that book - its really good - a must I would have thought for Sterogum
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long tail=great read
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it's kind of amazing to see the new york times speak so lavishly about EXACTLY the type of media company (flavorpill) that will probably put the times out of business. I'm surprised the times didn't buy them! Flavorpill makes me laugh - terrific read.
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here's the thing about The Long Tail: is it just a padded great long-form article (a la "Everything Bad Is Good For You", "Blink", etc) or does it really work as a book?
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I don't see how flavorpill is going to put anyone out of business. It's directed to a very niche urban market, and isn't going to expand beyond that anytime soon.
On another note, I secretly love Justin Timberlake too. However popular he is, his songs are dancetastic!
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I think the chick on the 0:54 has a burned/crushed jellyfish on her shoulder. or a pancake with berries.
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Flavorpill has 355,000 subscribers?? Whoa? a friend of mine runs something similar in Canada, and she has 2200 subscribers and thought that was a success. Yikes.
i think the real value of flavorpill is that it has authority. I guess that's what the article was talking about mainly. People pay attention to it.
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