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May 15, 2006

Introducing ... Ringtone Music Videos!

Mariah Carey, Mary J. Blige, and The All-American Rejects have written exclusive ringtones for a new Pepsi/Motorola promotion. Not so surprising, as it's the next logical step in the mobilization of digital music, and I'm pretty sure some bands have already done this (beyond spoken word, I mean). What's funny is that Pepsi made the artists make videos for their "cool tones." Forty-second music videos? Why didn't MTV think of that?! Perfect for generation ADD.

Check out "the first ever ringtone music video" (Mary J.) here.

I miss Cool Cans.

Posted at 4:44 PM




4 Comments

Speaking of portable music, Scott, will you be announcing the winners of the Buddha machines? I presume I didn't win one. If not, I'm gon' march off to order one for my girlfriend's birthday.

Posted by: Anon, A Mouse at 05/15/06 6:33 PM | Reply
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I'm actually gonna keep the contest up a little longer 'cause I never gave a proper heads up that it's ending. And THEN I will announce the winners. Post forthcoming.

Posted by: scott at 05/15/06 7:20 PM | Reply
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Yeah, I was kind of hoping the lack of warning meant my chances were better. But fair is fair. Thanks for the response!

Posted by: Anon, A Mouse at 05/15/06 7:53 PM | Reply
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Sort of obviously (to me at least) they've already done this in Japan. They created all original animated snippets of songs off of Utada's last English album "Exodus." http://www6.islandrecords.com/utada/

http://youtube.com/results?search=fluximation&search_type=search_videos&search=Search

Posted by: Yorick at 05/17/06 2:51 AM | Reply
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