June 26, 2006

MisShapes Get Their Backpack On

This weekend's NY Times alerted us that designers are recruiting socialites for ads, hoping to sprinkle status on handbags.

The obvious extension then is a backpack manufacturer recruiting a DJ collective for its new campaign.

(You can click on that image for the totally unnecessary desktop wallpaper version.)

Good job Eastsport! Nothing says "back to school" like doing rails off Chloe Sevigny's ass in the Don Hills bathroom.

But, unlike K-Fed (bottom graph), will Leigh, Greg, & Geo actually use the product they're pitching? We'll find out at Siren, where they'll be spinning all day.

You might've seen the MisShapes/Eastsport full-pager in the new Spin with Beyonce (!) on the cover. Funny/sad how the ads are more interesting than the content.

Posted at 2:15 PM
Tags: MisShapes

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16 Comments

i guess it makes sense since the only people that go to mishapes are douchy nyu kiddies.

Posted by: excited in the city at 06/26/06 3:21 PM | Reply
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that girl is the bigggest bitch i've ever met.

Posted by: wow at 06/26/06 3:32 PM | Reply
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Those people look too clean to be at mishapes.

Posted by: Christy at 06/26/06 4:01 PM | Reply
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Hey I'd buy it

http://www.musictimes.com.au

Posted by: Music Times at 06/26/06 4:02 PM | Reply
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is eastsport some kind of sick merger between jansport and eastpak?

Posted by: josh at 06/26/06 4:19 PM | Reply
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Will we see Bronques in assless pants photographing two skanks finger fucking each other in some coat closet to sell back to school jackets? maybe.

Posted by: Sam Kent at 06/26/06 4:54 PM | Reply
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ewww.

Posted by: n at 06/26/06 4:59 PM | Reply
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Weird marketing. Is anyone outside of the lame-o, two years too late kids that go to Mishapes going to even care who these average-looking Hot Topic models are? And are those same hipsters ever going to buy such a frumpy looking backpack?

Posted by: Yip at 06/26/06 5:00 PM | Reply
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how about the fact spin voted leigh i their top 25 people under 25. that girl just puts on the killers songs from her ipod. useless trash they are.

Posted by: wow at 06/26/06 5:37 PM | Reply
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Eastsport: school bags for douche bags!

eastsport.com

Posted by: A. Foley at 06/26/06 7:48 PM | Reply
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Our bags. Your life. Some guy's blow.

Posted by: Mark Swiderski at 06/26/06 11:16 PM | Reply
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i think i just threw up a little in my mouth.

Posted by: amy at 06/26/06 11:38 PM | Reply
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It's just a goddamn bag. Get over it.

Posted by: a is for applebits at 06/27/06 12:19 AM | Reply
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