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August 3, 2007

New Akron/Family - "Phenomena" And Love Is Simple Album Art (Stereogum Premiere)

Through seemingly constant touring and regular work with Michael Gira's Angels Of Light, the urban folkies in Brooklyn's Akron/Family are a (mostly) bearded (always) busy bunch. Which is why it's hard to believe the watch-worthy quartet's forthcoming Love Is Simple is just their second full-length release. No way that's possible … Let's recount: There's the self-titled debut, Gira backup band spot on The Angels of Light Sing (Other People), and that excellent split album with Angels (half their songs, half them playing behind Gira) – all of that appeared in 2005. Then came a seafaring backup spot for Baby Gramps on Letterman (they appeared on ANTI-'s Rogue's Gallery: Pirate Ballads, Sea Songs, and Chanteys), and 2006's mini-album Meek Warrior. Okay, all set ... well, actually, they also lend one hell of a muster to Angel's forthcoming We Are Him … Now that we're pretty sure our math's correct, we finally get a listen of "Phenomena," the first taste from the Family's forthcoming LP.

The song starts off chirpy, lonesome (vocals, acoustic guitar), but before you know it, folks you hadn't noticed in the room are rattling percussion, ringing bells, plugging in, laughing, exhaling some greens, and singing along. The lyrics are playfully profound ("some think rice is white," later "some think Christ is white," and later still "some might think this isn't the right sound"). You know, it's easy being cheeky when you can unleash rootsy licks as an afterthought or swarm into hot-to-trot guitar solos and boogie organ swells just like that. Safe to say "Phenomena" is a total doozy...

Akron Family - "Phenomena" (MP3)

Love Is Simple is out 09/10 on Young God (limited quantities will include a DVD that features live footage from the last four dates of their last tour.) The band begin a tour in Detroit this September, which ends in Portland at the end of October, so get out there and rally 'round the Family. Below, a sure shot candidate for cover of the year. Cotton heart? Loves it.

Your Love Is Simple tracklist...
01 "Love, Love, Love (Everyone)" (1:46)
02 "Ed Is A Portal" (7:30)
03 "Don't Be Afraid, You're Already Dead" (4:36)
04 "I've Got Some Friends" (3:08)
05 "Lake Song/New Ceremonial Music For Moms" (7:24)
06 "There's So Many Colors" (8:11)
07 "Crickets" (3:58)
08 "Phenomena" (3:44)
09 "Pony’s O.G." (5:20)
10 "Of All The Things" (7:41)
11 "Love, Love, Love 2 (Reprise)" (3:07)

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6 Comments

Just curious who here liked their self titled album? I saw them live and it was interesting to say the least, but never got into their album.

Posted by: Charles at 08/03/07 1:02 PM | Reply
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i LOVED their s/t album and have spent periods of time listening to it on repeat. its really a journey, i can't call out particular songs that stand on their own but as a collection it is really beautiful. i sort of played it in the background for awhile and just fell in love with it.

Posted by: minnie_music at 08/03/07 1:31 PM | Reply
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The s/t album is pretty great...the songs I'll Be On The Water, followed by Running, Returning were my personal faves.

Personally, I think the split with angels of light has their best songs on it...just incredible stuff. Even with tons of listens, I have been unable to wear that one out.

Meek Warrior is a good choice for people who want something a bit more out there.

Btw, this Phenomenon track is great....Thanks!

Posted by: adam at 08/03/07 2:36 PM | Reply
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i love akron/family

i think 'afford' 'i'll be on the water' and 'sorrow boy' all stand on their own very nicely

can't wait for the new record!

Posted by: seth at 08/03/07 6:15 PM | Reply
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I think I'll Be on the Water, Running Returning, and Afford back-to-back on the s/t is one of the best 3 song combos on an album in the last 3 or so years.

Any other combos you think match up?

Posted by: Paul at 08/04/07 4:55 PM | Reply
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"raising the sparks" is euphoric, every time i listen to it.

Posted by: Alex at 08/05/07 10:31 PM | Reply
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