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April 10, 2005

Peter Gabriel Saves Arbitron

Speaking of PG, today's Times Magazine looks at the next wave of television ratings technology.

In the course of his brainstorming in the early 1990's, Kolessar and his colleagues came to the conclusion that the best way to capture an individual's media exposure was to bury a unique, repeating, inaudible digital code in the audio tracks of every radio or television channel in the country; the P.P.M. would recognize that code.

So Kolessar began to work on psychoacoustic masking, which places a signal just beneath the frequency of whatever is being transmitted. As Kolessar and his team worked through years of frustration, they discovered that the masked code's frequency could not be too low (where it would run into technical problems) or too high (where it would bother dogs and cats). Nor could it even modestly compromise the audio quality of a show or a song. "We used 'Achy Breaky Heart' for a while for our tests, but then I just couldn't take it anymore," Kolessar said. So he switched to "Don't Give Up," the Peter Gabriel and Kate Bush duet from Gabriel's album So. The song is an intricate work of sonic architecture (of some 26 separate tracks, according to Kolessar), which made it a challenge for the engineers. Kolessar led me into Arbitron's sound studio to listen to what his team came up with after a decade. He cranked a recording of the Gabriel song through a pair of $20,000 speakers and switched back and forth between coded and uncoded versions. "You can't tell the difference," he said.

Sorry no psychoacoustic masking on this one, but feel free to enjoy on $20k speakers.
Peter Gabriel w/ Kate Bush - "Don't Give Up"
Bonus:
Willie Nelson w/ Sinead O'Connor - "Don't Give Up"

Don't miss Big Willie's scene-stealing role as Jesse in this summer's Dukes Of Hazzard movie. On set he spent his downtime getting stoned in his trailer and giving Jessica Simpson pedicures (not really).

Posted at 4:44 PM




20 Comments

What they need is Arbitron on a funky funky jeep...

Posted by: Fesser at 04/10/05 11:34 PM | Reply
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thanks for the rarepg link. i am loving it.

Posted by: cuckoocucoon at 04/10/05 11:47 PM | Reply
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Jessica has been used and abused, and either doesn't know it, or doesn't care.

Posted by: memememe at 04/11/05 3:36 AM | Reply
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When, oh when, are ribs poking through ones flesh going to be considered unattractive by Hollywood? Do they bar that girl from the catering table?

Posted by: Puddin' at 04/11/05 7:41 AM | Reply
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listening to compressed music on $20,000 speakers sounds a lot like compressed music on normal speakers.

Posted by: matthew at 04/11/05 8:09 AM | Reply
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Ever notive how when they show some young sexy starlet in an evening gown, everyone raves about how sexy and glamorous and elegant she is....then stick her in a bikini to see just how thin she is, and we're all horrified about her ribs sticking out and seeing her spine through her freaking chest??

Posted by: Zelda at 04/11/05 9:12 AM | Reply
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honk shhhhh... honk shhhhhh...

Posted by: dallapozza at 04/11/05 9:47 AM | Reply
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Cocaine's a helluva drug!

Posted by: Nocturne at 04/11/05 11:52 AM | Reply
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I think she is the most beautiful woman I have ever seen,,,damn woody just from this pic

Posted by: Jake at 04/11/05 6:03 PM | Reply
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Hey if you have it flaunt it and DAMN does she have it...WOW

Posted by: mike at 04/11/05 6:04 PM | Reply
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"feed me"... classic...

Posted by: schlarb at 04/11/05 10:35 PM | Reply
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fuckin nasty jessica is. Dumb and ugly. What the hell is wrong with society.

Posted by: L at 04/11/05 11:16 PM | Reply
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Take a look at the prime minister of Ukraine
http://www.obozrevatel.com/news/2005/4/11/6864.htm

she is 44,
stunning

Posted by: Vitaliy, Ukraine at 04/12/05 4:26 AM | Reply
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that is sickening! i thought she had a healthier figure than that. if you want to screw santa's little helper, go to town!

Posted by: mary at 04/12/05 8:12 AM | Reply
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A ratings system that transmits itself through audiotracks is a technically "sound" idea, but people are forgetting how this neglects the closed-captioning dependent community. How will shows like "American Idol" and "TRL" fare without their key demographics being accounted for? Not very well, that's how.

Posted by: Leif at 04/12/05 11:26 AM | Reply
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Her father is totally creepy. He was interviewed in some magazine and made a comment about Jessica's breasts and how they are real. Everytime I see him on TV or read an interview with him I totally get a real creepy feeling.

Posted by: Grimmone at 04/12/05 2:46 PM | Reply
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she looks waaaaaaaaaaayyyyyyyyyy to thin YUCK

Posted by: boybulge at 04/12/05 3:26 PM | Reply
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my peeps, stop being so ridiculous. It is obvious to everyone but YOU that Jessica Simpson is inhaling. My body probably does the same thing when I inhale and I am 116 pounds. If yours doesn't it means you are fat.

Posted by: loveanddeath at 04/12/05 4:14 PM | Reply
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follow my link for more jessica rumors.

Posted by: hubs at 04/12/05 5:09 PM | Reply
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u need to show more of yourslef

Posted by: ryan at 09/05/06 10:53 AM | Reply
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