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June 6, 2008

Police To Play Final Show For PBS

thubmnail icon: Police To Play Final Show For PBS

It's true, the Police are going out with a bit of philanthropy: The band added an extra and final show in New York City to raise money for Public Television. As The New York Times reports, the suggestion, broached by the band, arrived just as PBS was looking for ways to draw-in baby boomers. Synchronicity. And, really, this seems about as good a way as any to attract that valued age bracket unless -- hint, hint -- Public TV somehow got Eagles involved. For now, though, it's Sting, Andy, and Stewart stumping, fittingly, for Antiques Roadshow:

So on June 14 the corporation will kick off a special one-day pledge drive, including interviews with Sting, the group's frontman, and archival footage of the band in concert. But instead of tote bags, umbrellas or CDs and DVDs as gifts in exchange for donations, viewers will have the chance to get tickets to the band's finale, on Aug. 7 at Madison Square Garden.

A $5,000 donation will get the V.I.P. treatment -- dinner, a party, attendance at a sound check -- while $150 will secure a pair of tickets...

..."Our business manager and I were talking about the final show one day and how we could make it special," said Kathryn Schenker, Sting's longtime manager. "We talked about the environment, and then I think somehow, at that moment, public broadcasting came up."

Having been reared in England and grown up with the BBC, Sting and the band's guitarist, Andy Summers, both had an affinity for, in Ms. Schenker's words, "television that is untainted by commercialism."

"Sting doesn't watch much television, but when he sees BBC programs on public television he feels right at home," she said...

The last show was supposed to be Aug. 5 at Jones Beach on Long Island. "That seemed like it would be anticlimactic," Ms. Schenker said. "We felt it was important to do something significant for one last show."

For public television, the result of the discussions with the Police is a soon-to-be-unveiled marketing plan named Public Television Rocks, the centerpiece of which is the partnership with the group. Other events focused on classic rock and aimed at keeping the 50-year-olds tuning in are being planned, Mr. Shapiro said...

That's the crux, but you can read more at the NY Times. And, for all my Antiques joking, it's cool of them to go out like this.

Posted at 5:01 PM by brandon
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5 Comments

Scott

I've been watching more PBS now that the good TV season is over.
I liked this: http://www.pbs.org/kenburns/brooklynbridge/

Posted by: Scott profile link at 06/06/08 5:50 PM | Reply
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PBS has always been a home for music. they have Great Performances and Austin City Limits, andd countless other musical one offs, so i think the Police will be right at home there.

Posted by: ConcertBuzz at 06/08/08 3:47 PM | Reply
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Considering how much bad blood ran during this tour, this show is going to be as much fun as a wedding where the divorced parents of the bride have to attend and be in the same room for the duration. Everyone will be civil... terse, tense, painfully civil...

Posted by: Dw. Dunphy at 06/08/08 5:06 PM | Reply
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Oh, and Sting's looking scarily like Billy Idol these days.

Posted by: Dw. Dunphy at 06/08/08 5:07 PM | Reply
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Question: are they committed to this being their last show EVER... or just the last show of this tour? Anyone know?

Thanks...

Posted by: Jimmy at 06/13/08 7:15 PM | Reply
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