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February 4, 2005

Proactiv Or Die

Today, anti-zit solution Proactiv adds P. Diddy, Jessica Simpson, and Britney Spears to its roster of celebrity spokespeople (Judith Light, holla!). Thirty minute informercials featuring these stars will start airing tonight. Let us know if you catch one on TV!

Posted at 5:12 PM
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21 Comments

I'm absolutely amazed that stars on the level of Britney and P. Diddy would actually endorse a product like this. (Not that it's a bad product, but it's kind of embarassing to publicly admit that you have acne problems).

How much money do these people need?

Posted by: Justin at 02/04/05 5:46 PM | Reply
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I love how Jessica's bio discusses her spokesmodel role for Pizza Hut. Conflict of interest!

Posted by: brent at 02/04/05 5:49 PM | Reply
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Actually I use Proactive, and have seen the before and afte pictures of Jessica Simpson. This product is the best kept secret around. After 18 years of dealing with embarrassing acne in high school, college, and my adult life (taking pills, have you heard of acutane?) I saw an informercial and thought, what the hell. My face has never been clearer. I think its great they are doing this - I hope it encourages mothers to buy it for their children who are embarrassed and suffer self esteem issues because of terrible acne. I don't think the world realizes how mean teenagers are and how something as small as bad acne can ruin someone's self confidence for life.

Posted by: butterflypoet at 02/04/05 8:20 PM | Reply
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Britney isn't exactly a glowing endorsement for that shit. She could be Edward James Olmos's cragette sidekick.

Posted by: Paulina at 02/04/05 8:40 PM | Reply
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jessica's been doing their infomercials for a while. I remember about four years ago Britney was in their print adverts (teen magazines in the UK at least.)

Posted by: kayleigh at 02/04/05 8:53 PM | Reply
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i can't believe i'm saying this ... i think it shows how much they appreciate the product and how scarring (no pun intended) having acne really must be.

Posted by: JustAThough at 02/04/05 9:00 PM | Reply
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The active ingredient in proactive, benzoyl peroxide , can be found for much much cheaper for a prescription or on pharmacy shelves. The business owners simply repackaged an old medicine and hired celebrities to push it.

Posted by: gunit at 02/04/05 9:23 PM | Reply
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I saw Jessica and Nick on some E! show the other day and she was talking about how she took Accutane so apparently the Proactiv wasn't all that effective for her.

Posted by: Karen at 02/04/05 9:34 PM | Reply
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I put the pictures of all the celebrity endorsements on my mirror and pop the shit out of my zits using their pics as a target, good times!

Posted by: DivineMsCupie at 02/04/05 10:42 PM | Reply
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pro-activ is the new kabbalah!
diddy don't run the city

Posted by: pukey suzuki at 02/04/05 11:38 PM | Reply
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........ ok, question? I'm not trying to be smart-alecky or anything, but is britney's face still broken out? Even now, I think of that pic of her with all that white crap on her face.

Posted by: lindsey at 02/05/05 3:38 AM | Reply
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I honestly think it really worked for them. I don't see any other reasons why celebrities of that magnitude would endorse a product like this.Just about everyone has acne problems at some point, and for celebrites what is considered great skin for normal people is not good enough. I can understand why they'd use it even if their acne wasn't that bad.

Posted by: AJ at 02/05/05 3:40 AM | Reply
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PROACTIV OR DIE!! hahahahaha

hilarious title. but I find nothing wrong with the celebrities endorsing proactiv. it pulls them down to earth somewhat.

but i'm warning you... if you have even slightly sensitive skin, this will wreak havoc. i know from experience. stay away...

Posted by: birdybirdy at 02/05/05 4:20 AM | Reply
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Diddy is making pro active hot and sexy! When he announced that he was going to be one of the pro active spokespeople, pro active sales went up by 250%! In the latest pro active ads Diddy will have his friends such as Mariah Carey, Paris Hilton, Ludacris, Mary J. Blige and Tara Reid were shirts that say Pro Active or Die!

Posted by: Grimmone at 02/05/05 12:10 PM | Reply
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In the previous Jessica Simpson commercials, did anyone notice how she said, "The way I was dieting and the way I was eating" dieting and eating are the same thing. That's not all. Every dermotologist I've spoken to has told me that your diet has no effect on your acne, unless the grease from the food actually gets into your pores, and you don't wash it. I don't really understand why they would air an ad as stupid as that. (To explain the dieting thing a little more, People might be saying that shes talking about a diet to lose weight, but you know she isn't because it cuts to a video of M&Ms as shes saying it.)

Posted by: Logsucker at 02/05/05 1:27 PM | Reply
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yeah all it shows is a bowl of M&Ms...what the phuck! i'd have expected to see bowls upon bowls of doritos, oreos, etc (as j.lo's recent riders have shown!)

Posted by: elliefromthablock at 02/05/05 5:04 PM | Reply
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Texas Hold 'Em . . .
Jessica's statement says "just" FOUR TIMES. Read it.

Posted by: Brain at 02/06/05 4:27 AM | Reply
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Ok. I have been using proactiv for years now. I started when Judith Light was endorsing it. The fact of the matter is, is that this product works. I am glad that Jessica Simpson and P Diddy are endorsing it now. Because maybe young adults who are living with a horrible problem will actually order it. And as for Britney Spears, I don't even think she washes her face at all anymore.

Posted by: Carienne at 02/06/05 8:59 PM | Reply
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Diddy should have hooked up Dylon with this stuff.

Posted by: Ken at 02/07/05 9:58 AM | Reply
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i just started using that stuff. hoping it will get rid of my back acne... mmm being a teenager is FUN! hurray puberty!!

Posted by: jane doe at 02/09/05 11:12 PM | Reply
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Britney that is not a zit on your face, that is your husband.

Posted by: BeavisOnCrack at 02/14/05 5:08 PM | Reply
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