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March 26, 2008

Rick Astley On Rickrolling

thubmnail icon: Rick Astley On Rickrolling

The well tread internet joke that Gawker once called the web equivalent of '80s bait "...NOT" should need no explanation by now. But if your mouse has had a sheltered existence, you can find a text summary of the phenomenon here.

And that's Rickrolling: misdirection from an anticipated link, leading you instead to Rick Astley's "Never Gonna Give You Up." It's been a web phenomonen for a good year now -- an update on duckrolling -- and is now transcending the internet to be embraced in entirely new and exciting nerd ways. For instance at sporting events (via NYT)...

The women's basketball game at Eastern Washington University on March 8 started out like any other, as the Eagles of E.W.U. faced off against the Montana State Bobcats.
But a routine timeout turned into a 1980s flashback, as two men on the sidelines briefly hijacked the proceedings with a popular prank known as rickrolling. They surprised the crowd by blasting the British singer Rick Astley's 1987 hit song "Never Gonna Give You Up" through the gym, while one, dressed as a look-alike in Mr. Astley's signature trench coat, lip-synched and mugged to the music.

The NY Times goes even further with the live-action redefinition of the web joke:

Rickrolling has also come to mean a disruptive blast of the Astley song in a variety of situations. Former Scientologists protesting against the church, for example, have been playing and singing the song this year outside Scientology offices in London, Washington, Seattle and other cities.

We provide all this background to say, yes of course we also have wondered what Astley makes of all this. When told about it, does he just awkwardly dance it off in a big trench coat and sunglasses? Or has it gone to his head? The Times says: "It is not clear what Mr. Astley himself thinks about rickrolling. He has not spoken publicly about the meme and efforts to reach him through his agent were unsuccessful."

Fortunately, the LA Times had a little more luck getting their man.

Via LA Times:

"It's a bit spooky, innit?" said Rick Astley, the singer who made the song famous in 1987 and who is not dead. With considerable help, including assists from RCA Records, the webmaster of Astley's U.K. fan site, and his manager at Sony BMG, I tracked down Astley at his home in London last weekend. He spoke for the first time about the phenomenon called Rickrolling...
"I think it's just one of those odd things where something gets picked up and people run with it," Astley said. "But that's what brilliant about the Internet."
...
"If this had happened around some kind of rock song, with a lyric that really meant something -- a Bruce Springsteen, "God bless America" ... or an anti-something kind of song, I could kind of understand that," Astley said. "But for something as, and I don't mean to belittle it, because I still think it's a great pop song, but it's a pop song; do you know what I mean? It doesn't have any kind of weight behind it, as such. But maybe that's the irony of it."

At least Rick's got some grasp of irony. And no delusions of cashing in on the phenomenon:

"I don't really know whether I want to be doing that," he said. " I'm not being an ageist, but it's almost a young person's thing, that."
"I think the artist themselves trying to remix it is almost a bit sad," he said. "No, I'm too old for that."
"Listen, I just think it's bizarre and funny. My main consideration is that my daughter doesn't get embarrassed about it."
From the man who penned "Never gonna give you up, never gonna let you down," we expected no less. You sir are a well intentioned gentleman. So we made a card for you. View it here.

Posted at 10:47 AM
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17 Comments

Wait...Rick Astley's white?

Posted by: Jacoby at 03/26/08 11:05 AM  | Reply
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www.smouch.net/lol/

4chan 4 life.

Posted by: anonymous at 03/26/08 11:18 AM  | Reply
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www.smouch.net/lol/

4chan 4 life.

Posted by: anonymous at 03/26/08 11:18 AM  | Reply
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www.smouch.net/lol/

4chan 4 life.

Posted by: anonymous at 03/26/08 11:18 AM  | Reply
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two rick rolls in a post about rick rolling? well done stereogum

Posted by: birdman25 profile link at 03/26/08 11:20 AM  | Reply
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If you expect Rick Astley to be a giant ass but then he turns out to be classy what kind of rolling is that

Posted by: dannygutters at 03/26/08 12:30 PM  | Reply
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Ugh, and now the 4channers of stereogum all come out of the woodwork to collectively jerk off to their work.

I'm glad Astley has a sense of humor and recognizes the irony in it at least.

Posted by: The Life of the Mind profile link at 03/26/08 12:48 PM  | Reply
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I'm happy that Rick kind of gets it. And that he hasn't endorsed Mick Huckabee.

Posted by: studly roberts at 03/26/08 12:49 PM  | Reply
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I'm happy that Rick kind of gets it. And that he hasn't endorsed Mike Huckabee.

Posted by: studly roberts at 03/26/08 12:49 PM  | Reply
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I'm glad it wasn't Mick Hucknell !

Posted by: Webbster  in reply to studly roberts's comment at 03/26/08 2:57 PM  | Reply
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I'm glad to see Astley has a good sense of humor about this! Though one thing, Astley didn't actually write the song... it was a Stock-Aikman-Waterman production, much like a lot of the early Kylie Minogue singles (hence why they all sound the same).

Posted by: Labelscar at 03/26/08 1:22 PM  | Reply
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Actually, the sporting event didn't happen. As fishbowlNY points out, the NY Times was rickrolled themselves. Unless they're lying, and I'm the one being rickrolled. How meta!:

http://www.mediabistro.com/fishbowlny/newspapers/the_new_york_times_gets_rickrolled_80801.asp

Posted by: Beth at 03/26/08 1:49 PM  | Reply
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Ha

Posted by: Scott profile link  in reply to Beth's comment at 03/26/08 2:54 PM  | Reply
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You hipsters can say what you want, but I think that it's a good song.

Posted by: serge at 03/26/08 4:03 PM  | Reply
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Here's the video in question (and this is not a Rickroll): http://www.youtube.com/watch?v=EeuEMeg8eQE

Very obviously spliced together from different events. On a semi-related note, those cheerleaders are really, really hot. Am I wrong?

Posted by: Johnnyboy at 03/26/08 4:20 PM  | Reply
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la times blog has the direct audio of this

Posted by: Howaerd at 03/26/08 5:58 PM  | Reply
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when will we rickroll astley?

Posted by: TzG at 03/27/08 5:12 AM  | Reply
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