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December 19, 2007

The Price Of Music: David Byrne Interviews Thom Yorke

David Byrne's everywhere -- shows, art openings, top ten lists, parties, the grocery store, etc. Adding to his already impressive resume, the Talking Head recently sat down on Wired's dime and conversed with Thom Yorke, someone who also seems pretty damn ubiquitous, to discuss In Rainbows (ditto). How much is left to be said at this point? While you ponder that, note how Byrne does manage to extract some new info. Want a blogging job, David? We could use someone with your stamina. On "No Really, It's Up To You":

BYRNE: And letting people choose their own price?

YORKE: That was [manager Chris Hufford's] idea. We all thought he was barmy. As we were putting up the site, we were still saying, "Are you sure about this?" But it was really good. It released us from something. It wasn't nihilistic, implying that the music's not worth anything at all. It was the total opposite. And people took it as it was meant. Maybe that's just people having a little faith in what we're doing.

BYRNE: And that works for you guys. You have an audience ready. Like me — if I hear there's something new of yours out there, I'll just go and buy it without poking around about what the reviews say.

YORKE: Well, yeah. The only reason we could even get away with this, the only reason anyone even gives a shit, is the fact that we've gone through the whole mill of the business in the first place. It's not supposed to be a model for anything else. It was simply a response to a situation. We're out of contract. We have our own studio. We have this new server. What the hell else would we do? This was the obvious thing. But it only works for us because of where we are.

BYRNE:What about bands that are just getting started?

YORKE:Well, first and foremost, you don't sign a huge record contract that strips you of all your digital rights, so that when you do sell something on iTunes you get absolutely zero. That would be the first priority. If you're an emerging artist, it must be frightening at the moment. Then again, I don't see a downside at all to big record companies not having access to new artists, because they have no idea what to do with them now anyway.
Wait, did Trent Reznor just walk in the room? D and T look at the point of albums in 2007 and how 'Head's making money, after the jump.


[Photo by of Byrne and Yorke in Radiohead's Oxford offices by James Day for Wired]

On the purpose of albums in this day and age:

BYRNE: I've been asking myself: Why put together these things — CDs, albums? The answer I came up with is, well, sometimes it's artistically viable. It's not just a random collection of songs. Sometimes the songs have a common thread, even if it's not obvious or even conscious on the artists' part. Maybe it's just because everybody's thinking musically in the same way for those couple of months.

YORKE: Or years.

BYRNE: However long it takes. And other times, there's an obvious...

YORKE: ... Purpose.

BYRNE: Right. Probably the reason it's a little hard to break away from the album format completely is, if you're getting a band together in the studio, it makes financial sense to do more than one song at a time. And it makes more sense, if you're going to all the effort of performing and doing whatever else, if there's a kind of bundle.

YORKE: Yeah, but the other thing is what that bundle can make. The songs can amplify each other if you put them in the right order.
On where they make their money:
BYRNE: Do you know, more or less, where your income comes from? For me, it's probably very little from actual music or record sales. I make a little bit on touring and probably the most from licensing stuff. Not for commercials — I license to films and television shows and that sort of thing.

YORKE: Right. We make some doing that.

BYRNE: And for some people, the overhead for touring is really low, so they make a lot on that and don't worry about anything else.

YORKE: We always go into a tour saying, "This time, we're not going to spend the money. This time we're going to do it stripped down." And then it's, "Oh, but we do need this keyboard. And these lights." But at the moment we make money principally from touring. Which is hard for me to reconcile because I don't like all the energy consumption, the travel. It's an ecological disaster, traveling, touring.
Wonder if they'll eventually go unplugged. Not excerpted, there's a mention that In Rainbows tunes will be pushed to traditional outlets ("So now they're talking about putting it on the radio and that sort of thing. I guess that's normal.") Is it, though? I wonder what the breakdown is between folks who learn about their music on the Internet and those who get it via radio. David, can you do the math for us?

Head over for the rest of the interview, a great big silvery headshot of the two together, and most awesomely, streaming audio of the masters in conversation. (Especially great is Thom's school boy "Thank you! Wicked!" after David's "Nice record, very nice record," kick off. Awed by Byrne -- see Thom's just like us.)

Posted at 10:47 AM
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20 Comments

can you please post david byrne's other article he did for wired this month, where he shows all those charts about where cd price money goes, etc., etc. they're amazing charts, and i think would answer a lot of questions people have.

Posted by: marah at 12/19/07 11:42 AM  | Reply
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BYRNE: "And that works for you guys. You have an audience ready. Like me — if I hear there's something new of yours out there, I'll just go and buy it without poking around about what the reviews say."

Do compliments get any better than that?

Posted by: k at 12/19/07 11:42 AM  | Reply
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the audio tracks are so much more interesting than the printed version, though i imagine listening does require the patience of a fan (of at least one of the two artists).

i never before understood the extent to which interviews were edited down from the actual conversation. seems a bit disingenuous.

Posted by: JL at 12/19/07 12:03 PM  | Reply
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You can't be "pretty ubiquitous". Something is ubiquitous or not. My parents don't know of Thom Yorke is, therefore he is not ubiquitous (what does that mean in your context anyway?).

Posted by: Advocate for the proper use of "ubiquitous" at 12/19/07 12:49 PM  | Reply
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@ Advocate

That's why he's only "pretty ubiquitous."

Posted by: brandon at 12/19/07 12:57 PM  | Reply
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They're like best friends who finish each others' sentences.

Posted by: Apexa at 12/19/07 1:00 PM  | Reply
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Brandon, I suggest that you read comments in full before responding. I already addressed your point. You can't be nearly everywhere at once. You can't be pretty much everywhere at once. You're everywhere or your not. There's no degree of ubiquity.

Posted by: Advocate at 12/19/07 1:41 PM  | Reply
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"Can't be nearly everywhere at once" ?

What if 'everything' is defined as 10 separate places, and an entity is in only 8 or 9 of them?

Would that not be described as 'partially' or 'nearly' ubiquitous?

Posted by: Niggy Tardust at 12/19/07 2:36 PM  | Reply
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What's great about these guys is that their focus is always on the music. They would be making music whether or not they were financially successful.

Posted by: dudeasincool at 12/19/07 2:46 PM  | Reply
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Hey, Niggy - you make great music!

Marah, here is the Wired interview:

http://www.wired.com/entertainment/music/magazine/16-01/ff_byrne?currentPage=all

Posted by: dudeasincool at 12/19/07 3:00 PM  | Reply
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@ The people debating 'pretty ubiquitous' Wouldn't 'pretty ubiquitous' be correct word usage in the same manner that 'almost complete' is correct word usage?

Posted by: whistle at 12/19/07 3:03 PM  | Reply
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Comments about the proper use of ubiquity? I thought this was a music blog.

Anyway, great interview and insight from Thom Yorke on the new album.

Posted by: dsven at 12/19/07 3:04 PM  | Reply
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@ whistle

yes.

such a hardline definition as our fair Advocate suggests would ensure there never be any use for the word. What is there that there is no entity that does not know of it?

Posted by: andrew at 12/19/07 3:10 PM  | Reply
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I met David Byrne at one of the Arcade Fire "Church shows" down by Washington Square Park back in February. Standing near him as he danced around to "Rebellion (Lies)" might just be my single greatest concert memory ever.

Posted by: Christopher at 12/19/07 3:11 PM  | Reply
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guys cool down. Advocate just got out of his SAT study class where he learned what ubiquitous means so now he's just trying to show off.

Posted by: errol dwithers at 12/19/07 3:13 PM  | Reply
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Squinting at the photo makes me imagine David rolling a joint in Thom's attic.

Posted by: Joe at 12/19/07 5:03 PM  | Reply
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" ... if I hear there's something new of yours out there, I'll just go and buy it without poking around about what the reviews say."

Not a contributing factor: That Yorke and Co. named their band after one of his songs.

Posted by: Erik at 12/19/07 5:24 PM  | Reply
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Look out, Morrissey, among the survivors of New Wave there are silverer foxes even than thee.

Posted by: shallow at 12/19/07 5:31 PM  | Reply
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If y'all are looking for an 'all-or-nothing' word i suggest 'unique'. Shit can't be partially unique. It either is or it aint.

Posted by: Niggy Tardust at 12/19/07 6:06 PM  | Reply
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David Byrne? Sell by Little Creatures.

Posted by: Newman at 12/28/07 12:08 AM  | Reply
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