This Record Label Brought To You By The Person Behind The OC, Grey's Soundtracks

Last in the chain: This morning's Reuters report should be music to the ears of the millions of iTunes-happy primetime soundtrack lovers:

The woman behind the soundtracks to The OC and Grey's Anatomy is launching her own label.

Alexandra Patsavas, the influential TV and film music supervisor who has helped put Death Cab for Cutie, Snow Patrol and the Fray on the mainstream map, has inked a deal with Atlantic Records to form a new imprint, Chop Shop Records. The label shares the name of Patsavas' 10-year-old California-based firm, Chop Shop Music Supervision.

No signings have been announced yet, although Chop Shop is "aggressively on the hunt for acts," attending nine different shows on a recent trip to NYC. So don't worry Fray fans, the new label still will have your best interests at heart:

"I've always been interested in indie rock, and it's the kind of music I tend to enjoy placing in the shows that I work on," she says. "(The label) will be an extension of the kinds of artists that have been featured on The OC and Gray [sic] soundtracks.

And don't be surprised if you see Chop Shop artists pop up on Grey's and whatever other shows Patsavas curates.

"She has to do what is right for the show and the job, but it is fantastic that we have her dialed into our company," [Atlantic president Julie] Greenwald says.

Makes sense to capitalize on an inbuilt, impressionable audience, but is it a valid marketing technique? Or a maneuver laden with conflicts of interest?

Posted at 11:46 AM