January 29, 2007

K-Fed's Self-Deprecation Is Nearly Endearing

You have to feel bad for K-Fed; even when trying to do something worthwhile -- whether it's poorly-chosen publicity stunt or an attempt to make light of himself -- he just ends up pissing people off. And we were set to ignore his self-satirizing Super Bowl commercial ... but this is the sort of Federline we can get behind. (via BWE)

Posted at 5:36 PM in Video
Tags: Kevin Federline

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9 Comments

I can alway count on Stereogum for the latest K-Fed news and gossip. Way to go! He's my favorite rapper and soooo interesting. More please!

Posted by: Mike at 01/29/07 6:11 PM | Reply
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awwwwwwwwwwwww! k-fed!!!!!

Posted by: jj at 01/29/07 6:13 PM | Reply
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why is everyone getting all offended? this ad tell us everything we know already; namely washed up former celebrities are forced to work at mcdonalds making fries. i mean, just look at gary coleman, the brady children, flava flav, pepa from salt n pepa, etc.

Posted by: tmccool at 01/29/07 7:01 PM | Reply
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tight with a t.

Posted by: Alec at 01/29/07 8:59 PM | Reply
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What's sad is that the 20 seconds of music in the commercial is probably the best I'll ever(want?) to hear from him. Ever.

Posted by: Leon at 01/29/07 9:37 PM | Reply
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I'm disturbed that I'm almost liking him. Here's hoping that he's in on the joke. I could easily see it completely going over his head.

Posted by: Matthew at 01/29/07 9:54 PM | Reply
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I work for the ad agency that made this spot. Fed was a good sport about it and absolutely knew what was going on. He was a pleasure to work with and the spot has only been getting great feedback for him. The music is killer, isn't it?

Posted by: Karen at 01/29/07 10:27 PM | Reply
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yeah... i have to admit that that almost makes me like him. maybe he will become america's next sweetheart.

Posted by: doggie at 01/30/07 12:33 AM | Reply
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i chuckled. out loud. does that make me a bad person?

Posted by: ford at 01/30/07 3:39 AM | Reply
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