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August 1, 2006

Mike Skinner Tests Our Attention Span

For its 25th birthday, MTV has solicited the help of the Streets and director Alastair Siddons to create a 20-minute music video and dethrown the King of Pop's 13-minute clip for "Thriller" as longest ... video ... ever. (As if anyone was clamoring for one.)

Via mtv.co.uk:

The video has five main stories, filmed by the young people who spent one week armed only with a video camera and their imaginations.

Dave Griffiths from Glasgow spent time following Strathclyde Police, imagining what they get up to, while Steve Camden from Birmingham went back to the street he lived on as a child to explore the local myth that this is the unluckiest street in Britain.

Lydia Wakefield from Derbyshire investigates whether she is the clumsiest girl in Britain, and with an endless list of broken bones, stolen cars, a kidnapping and freak accidents.

Londoner Bella Keegan filmed a part-spoof piece about cheerleading and George Stamenkovic, also from London, goes on the trail of Bigfoot, and finds that he’s actually quite friendly!

Mike Skinner and [director] Alistair Siddons used the stories filmed by the young people to inspire the words and music of the accompanying track, which looks at the relationship between the real and the imagined. Mike also stars in the video, commenting on the different threads and linking them together through the repeated chorus.

You can watch the world's longest video now at mtv.co.uk/channel/overdrive. But only if you live in the UK or Ireland.

WTF? MTV Europe is only 19 years old today! No fair.

Can you kids across the pond tell us if the video/song is any good? And can you put it on YouTube? We're pranging out here.

Posted at 8:45 PM in
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7 Comments

Wasn't the full version of "Bad" even longer than that?

Posted by: Dashiell at 08/01/06 9:23 PM  | Reply
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i would be pining to see the video if i read that promo piece first but its a bit shit. funny in a light hearted way and gripping really cause its 20 minutes long but dont think id do it twice. tracks not really a track, just a silly companion piece, you couldnt listen to it alone. like watching bbc 'real life' (boring) clips of teens and their shit street stories edited together. but stonier.

Posted by: yolaywho at 08/01/06 9:52 PM  | Reply
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what about trapped in the closet?

Posted by: sdf at 08/02/06 12:43 AM  | Reply
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Um, 'Thriller' is not the longest music video ever. Micahel Jackson's 'Ghosts' is about 35 minutes long. It's even in the Guiness Book of World Records for the Longest Music Video. You'd think MTV could do some research.

Posted by: Robert at 08/02/06 4:43 AM  | Reply
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crappiest video ever made, mike skinner!

Posted by: tom at 08/02/06 5:39 AM  | Reply
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clip don't work if u gotta mac.

Posted by: the idiot at 08/02/06 7:07 AM  | Reply
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"clip don't work if u gotta mac."

Ooooooo, bad news for the smug/hip Mac dude -- that geeky PC guy is going to get so uppity now!

Posted by: Bender at 08/03/06 2:51 PM  | Reply
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