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October 2, 2008

Never Mind the Butter, Here's The Sex Pistols

thumbnail icon: Never Mind the Butter, Here's The Sex Pistols

Bloc Party and Coldplay fan John Lydon is taking a break from revisionist history (remember, you ripped off Richard Hell, Johnny, not vice versa) to sell Country Life butter. A fitting product tie-in for someone who's gone (always was?) so soft. Surprisingly, it's reportedly the first time he's appeared in a television commercial, because going to board rooms to hawk Guitar Hero III doesn't count. The details:

"People know I only do things that I want to or that I believe in and I have to do it my way," said Lydon on deciding to appear in the TV ad.

"I've never done anything like this before and never thought I would, but this Country Life ad was made for me and I couldn't resist the opportunity."

...The Country Life advert cashes in on Lydon's standing as a British icon, albeit of the nihilistic variety.

He is seen wearing a tweed suit and gallivanting around the countryside, suggesting reasons why he might prefer Country Life, before settling on the fact that the Dairy Crest-owned brand simply tastes better.

"It's not about Great Britain, it's about Great Butter," runs the slogan.

The ad, created by WPP agency Grey London, appears on TV for the first time tonight on ITV during the Pride of Britain Awards.

...By appearing in the advert Lydon might be courting a new controversy. Dairy Crest has just announced that it is seeking job cuts and could close its Nottingham dairy.

You can read the rest of the article and watch the commercial at The Guardian. Public Image Ltd., indeed.

Posted at 10:49 AM by brandon in
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11 Comments

this is pathetic, and there's no other way to put it.

Posted by: eric at 10/02/08 10:59 AM  | Reply
Score = 4 Vote up Vote down

what an arse

Posted by: cold war kid profile link at 10/02/08 11:11 AM  | Reply
Score = 3 Vote up Vote down

prettayyy, prettayyyy vaycunt

Posted by: yeegads at 10/02/08 11:19 AM  | Reply
Score = 1 Vote up Vote down

I think John Lydon gets a pass. The world's a better place because of him and we like him anyway.

Posted by: James at 10/02/08 12:24 PM  | Reply
Score = -7 Vote up Vote down

Butter: punk as fuck.

Posted by: Gyo at 10/02/08 12:50 PM  | Reply
Score = 6 Vote up Vote down

God Save the Cream

Posted by: Tony at 10/02/08 12:57 PM  | Reply
Score = 11 Vote up Vote down

Anyone who posts about selling out is missing the point, which is that it's hi-frickin-larious.

Admit it - when Johnny's serious he's actually lamer than when he's funny. The Pistols were a joke that Johnny was 100% in on, PiL was all about taking the piss. Why not now?

Posted by: Michael at 10/02/08 4:18 PM  | Reply
Score = -3 Vote up Vote down

"Sucking Satan's cock... off the artistic roster FOREVER." - Bill Hicks

That artistic roster includes low-rent Situationists

Posted by: Phil B at 10/02/08 5:32 PM  | Reply
Score = 0 Vote up Vote down

Fuckin' poser.

Posted by: izaguf at 10/02/08 6:14 PM  | Reply
Score = 0 Vote up Vote down

This is the perfect swindle. Scamming the suits out of money was a chief priority of the Pistols, why should this be any different.

Posted by: jackklark profile link at 10/02/08 7:55 PM  | Reply
Score = 0 Vote up Vote down

he's not scamming anyone. he's making an arse of himself. even more so than usual.

Posted by: cold war kid profile link  in reply to jackklark's comment at 10/03/08 8:48 AM  | Reply
Score = 1 Vote up Vote down

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