New Apples In Stereo Video - "Can You Feel It"

For the Apples' first vid from New Magnetic Wonder, they went vintage with Elijah; next it was DIY in an SUV at Sundance; and now it's sequenced still shots and pop art. Such is E6ers artistic progression.

Nice to see the Maxell blown away guy get some iconic love in there, right? Director Nol Honig explains:

My inspiration was to make something that looked old and new at the same time, since that is how The Apples in Stereo sound to me. "Can You Feel It" has a 'modern retro' sound, with influences from pop music of the 1960s, 70s, and 80s, but is, at the same time, very 2007 in the way that it is put together. This was essentially my blueprint for the video: to combine and collage visual references from the past in a fresh, 3-D way. Since the lyrics are about "turning up the stereo," I was drawn to advertising images of people and their home stereo systems from these decades. I love the design of those old advertisements, as well as the look of the old-school Hi Fi stereos, so I created a world in that style.

Posted at 10:54 AM in Video
Tags: The Apples In Stereo

8 Comments

FIRST COMMENT! yeah.

Posted by: Perry at 04/02/07 11:51 AM  | Reply
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As much as I love a dude singing songs meant for 5 year olds...he might want to learn how to write better lyrics

Posted by: ally at 04/02/07 11:53 AM  | Reply
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Apples In Stereo can do no wrong. They just seem to be getting better with age.

Posted by: Dennis at 04/02/07 11:54 AM  | Reply
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Apples In Stereo can do no wrong. They just seem to be getting better with age.

Posted by: Dennis at 04/02/07 11:57 AM  | Reply
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I really enjoy the catchy pop hooks of the Apples, but it was really frustrating to realize that the tracklisting is also the essentially the lyric sheet. Video is fun, but the effect is better used in "Float on" and better yet in "PDA".

Posted by: Zayin_451 at 04/02/07 12:14 PM  | Reply
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has an interesting enough aesthetic, kept my attention for a couple minutes.

but if you want to see some real classic vids, check out this planned profile of every michael jackson video EVER:

Posted by: karen at 04/02/07 12:45 PM  | Reply
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sorry bout that, i swear i didn't press the post button! here's the actual link:

http://obtusity.blogspot.com/2007/04/depth-of-focus-michael-jackson.html

Posted by: karen at 04/02/07 12:46 PM  | Reply
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Nice vid, brodids, but....Dude. That isn`t even the one on mtv - youTube pulled some wanky version.
real one here: http://video.music.yahoo.com/up/music/music/?rn=1301797&vid=41051639&stationId=&curl=http%3A%2F%2Fmusic.yahoo.com%2Fpremieres

Posted by: rustyritz at 04/02/07 8:00 PM  | Reply
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