Stereogum Home

 

March 20, 2008

New Atmosphere Video - "Shoulda Known"

Hey, another video that could double as an American Apparel ad ... but this one's darker. Last time we heard from Atmosphere, Slug and Ant were on a Fresh Prince-inspired "Sunshine" tip, but the Zia Sunseri-directed video from the Minneapolis duo's sixth album When Life Gives You Lemons, You Paint That Shit Gold is more an insular downer. Fitting nicely with the album title, it opens focused on a woman wearing tight gold shorts, before moving into a stylized tale of drug addiction, American Flag bikinis, and girl-on-girl action. OK, we realize there's a moral here, but it doesn't seem like that was at the top of the director's checklist.

See that, she was left in the end ... and her girlfriend has her whole life ahead of her. Don't do drugs. Unless you want your life to look like a Suicide Girls bit. So you don't forget it, please accept this take-away version:

Atmosphere - "Shoulda Known" (MP3)

When Life Gives You Lemons, You Paint That Shit Gold is out 4/22 on Rhymesayers.

Posted at 5:10 PM in ,
Tags:




9 Comments

Ladies and gentlemen, this is the one time you can properly refernce somebody on drugs during the video, Heh. I know Slug likes this video, because there is a lesson tacked at the end of the video.

Posted by: Chris B. at 03/20/08 7:14 PM | Reply
Score = -1 Vote up Vote down

i sure hope someone had to write the eurythmics a check for nicking the bassline and drums sounds from, "somebody told me" off of sweet dreams. oh, quite the killer video.

Posted by: tngregory at 03/20/08 7:29 PM | Reply
Score = -1 Vote up Vote down
Huph

Those were generic synthesizer sounds even when the Eurythmics used them back when. Whoever made this beat is probably just using the same synth or a software emulation.

Posted by: Huph profile link in reply to tngregory's comment at 03/20/08 11:46 PM | Reply
Score = 1 Vote up Vote down

nothing generic about a rare movement drum computer and the unique programming right down to the piano flourish. listen to the original and compare. it's like a fingerprint.

Posted by: tngregory profile link in reply to Huph's comment at 03/21/08 2:52 AM | Reply
Score = 0 Vote up Vote down

anyone know who the girls names where?

Posted by: erik at 03/20/08 11:34 PM | Reply
Score = 0 Vote up Vote down

anyone know who the girls names where?

Posted by: erik at 03/20/08 11:34 PM | Reply
Score = 0 Vote up Vote down

I can't wait for this album

Posted by: NickG at 03/21/08 10:15 AM | Reply
Score = 0 Vote up Vote down

Atmosphere's press kit was singularly terrible. They actually sent out lemons painted gold. By the time it got to the office, it smelled terrible and was so moldy no one would touch it.

Posted by: Sarah at 03/24/08 6:32 AM | Reply
Score = 0 Vote up Vote down

L0VES IT!

Posted by: Suz at 07/12/09 3:43 PM | Reply
Score = 0 Vote up Vote down

Leave a comment


Staff

  • Founder/Editor-In-Chief: Scott Lapatine
  • Executive Editor: Amrit Singh
  • Senior Writer: Brandon Stosuy

Info

Contact

Get Flash to see our mp3 player. Here are our mp3s: Cold Cave - Life Magazine (»)
Pants Yell! - Cold Hands (»)
Bill Quick - Take Me Away (»)
Fool's Gold - Surprise Hotel (Wallpaper's Mariah Mashup) (»)
Air - Sing Sang Sung (Black Moth Super Rainbow Remix) (»)
Avi Buffalo - What's In It For (»)
Vampire Weekend - Horchata (»)
Small Black - Kings Of Animals (»)
Max Tundra - Which Song (Passion Pit Remix) (»)
Cold Cave - Theme From Tomorrowland (»)
Tegan And Sara - Hell (»)
Jeff The Brotherhood - Bone Jam (»)
Mount Eerie - Wind's Dark Poem (»)
Tigercity - Fake Gold (»)
Yeasayer - Ambling Alp (»)
Drink Up Buttercup - Even Think (Andrew W.K. Remix) (»)
Florence And The Machine - You've Got The Love (The xx Remix) (»)
Cold Cave - The Laurels of Erotomania (»)
Jookabox - Phantom Don't Go (»)
Jookabox - You Cried Me (»)

Progress Report logo
Commercial Appeal logo
Premature Evaluation logo
Band to Watch logo
Quit Your Day Job logo
The Outsiders logo
The 'Gum Drop logo