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February 16, 2009

New Fever Ray Video - "When I Grow Up"

thumbnail icon: New Fever Ray Video - "When I Grow Up"

Fever Ray, aka the Knife's Karin Dreijer, created a sublimely creepy video for "If I Had A Heart," the first track on her excellent self-titled debut. The atmosphere lets up for at least part of the beautiful Martin de Thurah-directed video for track two, "When I Grow Up." (If Dreijer ends up making a video for track three "Dry And Dusty" next, I'll begin to suspect some kind of serialized project for the collection). This is what de Thurah had to say about "When I Grow Up"'s visual treatment:

That initial idea was something about something coming out of water -- something which was about to take form - a state turning into something new. And a double headed creature not deciding which where to turn. But the idea had to take a simpler form, to let the song grow by itself. I remembered a photo I took in Croatia two years ago, a swimming pool with its shining blue color in a grey foggy autumn landscape.

Dive in:

Fever Ray - "If I Had A Heart" (MP3)

Fever Ray is out 3/24 via Mute.

Posted at 10:27 AM in ,
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27 Comments

So Fever Ray is covering Garbage?

Posted by: Josh is like Germany Ambitious and Misunderstood profile link at 02/16/09 10:59 AM  | Reply
Score = -18 Vote up Vote down

You poor 90's kid.

Posted by: Roy  in reply to Josh is like Germany Ambitious and Misunderstood's comment at 02/16/09 6:01 PM  | Reply
Score = 3 Vote up Vote down

So, what?
No one can take a joke?
You guys must be a blast to party with.

Posted by: Josh is like Germany Ambitious and Misunderstood profile link  in reply to Roy's comment at 02/17/09 11:18 AM  | Reply
Score = -3 Vote up Vote down

Eww. Gross shoes much?

But cool song and video.

Posted by: star at 02/16/09 11:19 AM  | Reply
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i wish she'd show herself more, she looks gorgeous! such is life; good song, however.

Posted by: UrinatingBaby profile link at 02/16/09 11:26 AM  | Reply
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that's not karin.

Posted by: ladeedom  in reply to UrinatingBaby's comment at 02/16/09 12:40 PM  | Reply
Score = 4 Vote up Vote down

I have a feeling that's what UrinatingBaby was getting at.

Posted by: Johnnyboy  in reply to ladeedom's comment at 02/16/09 4:57 PM  | Reply
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Let it never be said that Fever Ray doesn't know how to make a interesting video.

Posted by: Electric Mustache profile link at 02/16/09 11:33 AM  | Reply
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fucking awesome

Posted by: mary smith at 02/16/09 12:06 PM  | Reply
Score = 2 Vote up Vote down

having known how that song progresses and the way the beat comes in, i was really excited to see how this video would unfold. to say the least - shit, that was quite good.

Posted by: Sam at 02/16/09 12:20 PM  | Reply
Score = 4 Vote up Vote down

so bjork?

Posted by: jesus at 02/16/09 12:43 PM  | Reply
Score = -5 Vote up Vote down

Looks a bit aboriginal. Also looks like it's time to clean the pool.

Posted by: Electric Drum profile link at 02/16/09 1:14 PM  | Reply
Score = -1 Vote up Vote down

Why should they clean the pool? It's obvious that they only use the pool to dance on the diving board...

Posted by: Aaron profile link  in reply to Electric Drum's comment at 02/16/09 2:19 PM  | Reply
Score = 2 Vote up Vote down

i think this video is actually creeper than "if i had a heart". eerily flexible long haired wiccans give me the creeps.

Posted by: crentist at 02/16/09 2:09 PM  | Reply
Score = 2 Vote up Vote down

I really don't see why people continue to compare to Bjork.

Posted by: joey at 02/16/09 2:36 PM  | Reply
Score = 1 Vote up Vote down

p.s. i was thinking she wanted to create a video collection for the whole album, which would be incredibly fantastic. dry and dusty is my favorite song

Posted by: joey at 02/16/09 2:42 PM  | Reply
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This video was great! I wish I could have asked her about it. :( Whats with the guy watching!?

Posted by: Auxiliary Magazine profile link at 02/16/09 4:40 PM  | Reply
Score = -1 Vote up Vote down

I want to make a fever ray video. These are rad!

Posted by: Super Awesome Guy at 02/16/09 5:05 PM  | Reply
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i like the vid

Posted by: nadsat profile link at 02/16/09 6:20 PM  | Reply
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Not so much a fan of the music but his music videos are incredible! I cant wait for his Directors Series dvd!

Posted by: Hottt at 02/17/09 4:02 PM  | Reply
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I am obsessed with this song.

Posted by: njoy at 02/17/09 5:51 PM  | Reply
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i'm going to hop the fence and do this on my neighbor's diving board...

Posted by: Terry's Chocolate Orange at 02/17/09 7:30 PM  | Reply
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Martin de Thurah is a fucking genius! The Royksopp video he did might just be the best video ever, and his video for Carpark North's 'Human' is unreal! Check it out if you haven't seen it

Posted by: Jeff at 02/17/09 9:18 PM  | Reply
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bored.........
Why this videos are always ....like this??... some dirty lonely place, a girl (model) in some stupid trip?

Posted by: bagual at 02/18/09 5:28 PM  | Reply
Score = -3 Vote up Vote down

These Swedish are good... I find with Fever Ray and other bands (not just swedish) some kind of synthesis of a tribal energy (individual/community) with a global musical language (globalization); synthetic sounds with a visceral energy. They don't annul each other... This is very interesting, and I think this tell us something about culture and society in general...

Posted by: E profile link at 02/18/09 11:08 PM  | Reply
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That old guy is like, "Fuck, that's not Karin Dreijer," and I was like, "Shit, he's right..."

Posted by: Syd at 02/20/09 7:07 AM  | Reply
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who is she in the video?

Posted by: oky at 02/24/09 3:41 AM  | Reply
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