January 28, 2008

New Futureheads Video - "Beginning Of The Twist"

Our first listen of the Futureheads' new single -- the second from the Mackems' (thanks Bender Bending Rodriguez, for the terminology) forthcoming This Is Not The World -- left us wanting, for something. Guess that "something" was just seeing the band in a green-screened, making-of-the-video video. The quartet's walking through animated storyboards, rocking in deserts, winking at the machinations of video-making. You don't learn anything about the beginning of the twist, really, but Barry Hyde looking ridiculous in t-shirt and bow-tie is just compensation.

Posted at 3:47 PM in Video
Tags: The Futureheads

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7 Comments

u guys are posting way too many vids.. kind of devalues the importance of the really good ones.. case in point-- im not gonna watch any of the vids on the front page right now cuz i cant decide which one is worth my PRECIOUS, PRECIOUS time (that was a joke, but seriously)..

hollar.

Posted by: caleb at 01/28/08 4:10 PM | Reply
Score = 0

Kind of feel like this track is a step backwards, whereas "Broke up the time" felt like it had some new energy infused into it. I'll give it some more listens, but this feels like a song designed to be a pop single, which is not playing to their strengths IMO.

Posted by: Reed at 01/28/08 4:51 PM | Reply
Score = 0

digging it.

Posted by: matt at 01/29/08 12:29 AM | Reply
Score = 0

By 'pop single' do you mean 'pop single from late 1980s'?

Not as raucous as 'Crash' or 'Broke Up The Time' but still bloody good.

Posted by: roman david at 01/30/08 2:32 AM | Reply
Score = 0

This is the best thing they're released in a while. SInce the kate bush cover.

Posted by: azltron at 02/01/08 8:39 AM | Reply
Score = 0

Slow to get to this one - shame as this band always makes me smile. This is one of the better meta-videos I've seen, very clever take on the video-about-making-the-video trope. Catchy tune, too.

Posted by: jd