New Jay-Z (Featuring Santogold) Video - "Brooklyn (Go Hard)"

That Jay-Z/Santogold/Kanye West BK fight song from the Notorious OST now has itself a video dedicated to Brooklyn, to the letter. Director Evan Roth uses typographic illustration, spelling out "Brooklyn" in cascading typeface, the component parts meshing and building full form images of Jigga and Biggie. Cool technique -- true to what each rapper came from (letters and fleeting pieces of their borough) -- which Roth says he's been waiting to give to a Hov video for five years. If you like it, you can have the source code, too. Evan had this to say (via TDS):

Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at red.msn.com. And while I'm happy to be able to help the cause I'm also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I've been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova ... I'm pretty sure that this is the first rap video to end with a download source code link.

Grab the source code here.

Posted at 10:03 AM by amrit in Video
Tags: Jay-Z | Kanye West | Santigold

11 Comments

I'm simply going to go with, to both the video and song, "meh."

Posted by: JK at 12/03/08 10:45 AM | Reply
Score = -2

Well that was a disappointing song. Slightly awkward to say the least.

Posted by: Curt at 12/03/08 10:52 AM | Reply
Score = -2

Somebodies gotta tell somebody... muscians, "artists"... that aspiring to be Burger King isn't it anymore and that the last place you could expect to see Elvis or the B-52's is on SNL these days. Buy local and love your internet.

Posted by: Bright Ugly 80's at 12/03/08 11:00 AM | Reply
Score = -2

so... Jay-Z is from Queens, right?

Posted by: ww at 12/03/08 12:03 PM | Reply
Score = -4

Jay-Z hasn't done anything interesting in 5 or more years.

He's bloated and overexposed.

Don't even get me started on the insincere bullshit that is Santogold.

Posted by: Whatever Dude at 12/03/08 12:17 PM | Reply
Score = -4

Jay Z sounds desperate and should get off MIA's dick.

That faux accent in the beginning sounds like a blooper from Cool Runnings.

Posted by: Whatever Dude Again at 12/03/08 1:49 PM | Reply
Score = -2

I hear MIA has a HUGE dick

Posted by: Evs in reply to Whatever Dude Again's comment at 12/03/08 3:18 PM | Reply
Score = 0

Weak sauce.

Posted by: B Jam at 12/03/08 4:13 PM | Reply
Score = 1

hmm. fail.

Posted by: johnnytantan at 12/03/08 4:45 PM | Reply
Score = 0

so i'm pretty sure that's santogold and not mia,seeing how it's a sample from shuv it (and the link says so)

Posted by: anonymous at 12/06/08 3:06 PM | Reply
Score = -1

1. MIA's not even in this song?
2. Can you name a better rapper who has had as many hit records as jay z??

...didnt think so....shut it

Posted by: tyler temple at 12/07/08 6:39 PM | Reply
Score = 3