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July 14, 2008

New Radiohead Video - "House Of Cards"

thumbnail icon: New Radiohead Video - "House Of Cards"

Radiohead's posted the new video for the In Rainbows come-hither slow jam "House Of Cards," and fittingly, it's got lots of shots of Thom making sultry bedroom eyes. Maybe? Tough to say for sure, mostly because none of the Yorke images, nor any in the entire clip, were generated with cameras. Or light. Instead, "3D plotting technologies collected information about the shapes and relative distances of objects" and the "video was created entirely with visualizations of that data." Right. Why just talk in maths when you can fully manifest in them? Totally weird and yet totally accessible and moving, but it's Radiohead so, no surprises.

Thanks to you, gorillavsbear.blogspot.com. I don't know how you can't be at least marginally interested in how that thing was made, and since I assume Geometric Informatics and Velodyne LIDAR aren't your most fluent languages, you should probably just watch this Making Of so you can sound smart when you email it to your friends:

No matter what you do, click this link and explore the data visualizations in the video. So cool, and this way you can explore the contours of Thom's face in stimulating new ways (nullus). When you're finished downloading the data for the video and have made your own, upload it to the House Of Cards YouTube Group page. So far there's only one -- Radiohead's. Never thought it possible, but just maybe we're approaching the ceiling of the Radiohead fanbase's obsession with participatory interactivity. (Probably not, but remixes are, like, easier).

Posted at 12:57 PM by amrit in
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31 Comments

beautiful video!

Posted by: corwood profile link at 07/14/08 1:07 PM  | Reply
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I still don't really fully understand the technology behind, but its a very cool video visually.

Posted by: Steve at 07/14/08 1:26 PM  | Reply
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it was kinda challenging to watch. didnt make it thru it the first time - ill have to give it another run...

Posted by: annie onymous profile link at 07/14/08 1:47 PM  | Reply
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awesome.

I guarantee that embedded youtube quality doesn't do this video justice. I can't wait to see it in high definition.

Posted by: yomomma at 07/14/08 3:17 PM  | Reply
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In the making-of video, the "Florida cul-de-sac" where they're shooting looks like it's about 3 blocks from my old junior high school in Miami.

And lo and behold, the 1st assistant director, Larry Zience (identified at 3:40) is in fact a guy I went to junior high with. Weird.

Posted by: Maximus at 07/14/08 3:36 PM  | Reply
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wait - is this write-like-gabe (nullus) day here on 'gum?
didn't yall give him his own blog?

please advise.

Posted by: e* at 07/14/08 3:43 PM  | Reply
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he's infectious.

Posted by: amrit profile link  in reply to e*'s comment at 07/14/08 4:06 PM  | Reply
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Is it supposed to be so flickery? Looks like they recorded it with all those high tech gadgets and then mastered the result onto a well-used 20-year old VCR tape.. the old-school laser dot look is pretty cool, though.

Posted by: Richie at 07/14/08 3:47 PM  | Reply
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totally unremarkable, genius love the idea, quality data manipulation, love it.

Posted by: boo at 07/14/08 6:15 PM  | Reply
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They fuckin ripped off the video for Justin Timberlake's "LoveStoned/I Think She Knows Interlude"

Posted by: cleveland b at 07/14/08 7:16 PM  | Reply
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That's fucking hilarious

Posted by: bahaha  in reply to cleveland b's comment at 07/26/08 9:11 PM  | Reply
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i'm really curious to see what kind of stuff comes out of the data dump. laser thom mii?

Posted by: jim profile link at 07/14/08 7:31 PM  | Reply
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richie, it's flickery because they held up mirrors in front of his face, watch the making of, sheesh

Posted by: grover at 07/14/08 7:49 PM  | Reply
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How many Radiohead references can you cram into one paragraph? 'Talking in maths'...'no surprises'...

Posted by: Finchmeister profile link at 07/14/08 7:56 PM  | Reply
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wouldn't it have been easier to just use a camera

Posted by: Philco Brothers at 07/14/08 10:16 PM  | Reply
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I liked the house of cards video a lot. the one someone made on youtube of nude is so good though

Posted by: shelley profile link at 07/14/08 10:40 PM  | Reply
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Who knew good old fashioned motion capture could look so shit.

Posted by: Topolocanographical at 07/14/08 10:44 PM  | Reply
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It suits In Rainbows quite a bit.
a) It's experimental and even if it has been done before, they will get all the cred.
b) They will never do it again.

It's pretty sweet even though it seems all the worst songs on In Rainbows are becoming singles.

Dr. David Thorpe said it perfectly...

"Radiohead is the sort of dopily dissonant, synth-mashing, warbling, British crap that passes for cutting edge these days. Their Internet fans are legion, their pretentious and egotistically dull albums continue to sell, and the people who malign the good name of critics by calling themselves as much incessantly drool over Radiohead like they've got platinum bars shooting out of their jocks."

Posted by: Trent Reznor at 07/15/08 8:03 AM  | Reply
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fuck off, trent reznor and maybe stop whining about how no one wanted to pay for that saul williams album.

maybe.

Posted by: grace6697 profile link  in reply to Trent Reznor's comment at 07/15/08 11:35 AM  | Reply
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Nine Inch Nails sucks.

Posted by: Rent Treznor  in reply to Trent Reznor's comment at 07/15/08 9:23 PM  | Reply
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Yeah, that does sound like the kind of pretentious bullshit that the real Reznor would say.

Posted by: Bent Scheznor  in reply to Trent Reznor's comment at 07/26/08 9:14 PM  | Reply
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gorgeous video. they always have such great ideas, whether or not anyone has "thought of" doing a music video in this sort of way. I doubt Radiohead were competing for first prize of anything. the video to me is sort of creepy, though... it suits the song. which is not creepy. one of my favourites off the album.

there's always gonna be Radiohead haters out there... they all say the same thing. iknowwhatyouarebutwhatami etc.
it's hard to not be jealous of such a brilliant band.

Posted by: CONSUME profile link at 07/15/08 9:38 PM  | Reply
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Everything Radiohead does is so much cooler than everyone else.

Posted by: b at 07/16/08 11:44 AM  | Reply
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wow! that's some really crazy stuff, leave it to Radiohead!

Posted by: nick at 07/16/08 12:57 PM  | Reply
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why would they choose this song? should have used reckoner

Posted by: machu at 07/17/08 1:58 AM  | Reply
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Boring song and an even more boring video.

Posted by: chris at 07/17/08 2:11 PM  | Reply
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"Radiohead, the kings nerdy, boring, tuneless rock music, are on top of the world. They’ve proven time and time again that they can piss directly into your open mouths, and you’ll frolic and gargle in the yellow stream like God himself was giving you a nectar-bath. Loathsome pseudo-intellectual college boys used to have ponytails; now they have Radiohead. God help you, you stupid, gullible infants."

Posted by: Jack at 07/18/08 10:52 AM  | Reply
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does no one else think that thom yorke looks a lot like clay aiken in this video?

Posted by: msg6v profile link at 07/19/08 9:14 AM  | Reply
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Nah, he looks more like Rick "Rickroll" Astley.

Posted by: Geoff  in reply to msg6v's comment at 07/20/08 8:12 AM  | Reply
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Radiohead ripped off NIN's "Only" video.

Posted by: figurehead at 01/11/09 3:37 PM  | Reply
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I had a tough time understanding the videos......But have to admit ...."REAL NICE WORK"

Posted by: Biddu at 05/21/09 2:25 PM  | Reply
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