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July 12, 2009

New Dead Weather Video - "Treat Me Like Your Mother"

thumbnail icon: New Dead Weather Video - "Treat Me Like Your Mother"

Eminem's gruesome "3 A.M." premiered on Cinemax a few weeks back, so that's why the Dead Weather asked the channel to show its new video before Wanted on Saturday night. Because Jack White and Eminem are best bros from Detroit. Not because it makes no sense to premiere a music video on Cinemax when no one's gonna see it there and it's not like you can't show adult content on the Internet where it's gonna end up anyway. "Treat Me Like Your Mother" was directed by Jonathan Glazer and is only slightly less bloody than Em's horror show. The concept's pretty simple: Jack and Alison in black leather, shooting rounds of ammo into each other's chest. Like your mother.

You gotta curve the bullets.

Horehound's out Tuesday via Third Man/Warner Bros.

Posted at 11:47 PM by Scott in
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40 Comments

such a fucking hot video.

Posted by: medzik at 07/13/09 12:46 AM  | Reply
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@medzik you are not fucking kidding, that was great.

Posted by: kevo at 07/13/09 1:08 AM  | Reply
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This video simply proves that Jack White isn't human....no mortal could survive that many close shots fired from a loaded weapon.

Posted by: Lowden profile link at 07/13/09 1:12 AM  | Reply
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this is fuckin hot... too bad it's low res... killer track too, Jack White delivers.

Posted by: fela at 07/13/09 1:56 AM  | Reply
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I was not expecting to dig this Dead Weather album as much as I am. Sure, it's the same supercharged gritty blues fuck-rock the whole time, but there isn't really anything else that sounds like it right now. Plus, Alison Mosshart really gets a chance to cut loose, and that is a very good thing.

Posted by: vlad at 07/13/09 2:06 AM  | Reply
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This track/clip has sold me on the Dead Weather.

Posted by: Beth at 07/13/09 2:35 AM  | Reply
Score = 9 Vote up Vote down

If people were actually into videos anymore this would be way up there, love the simple premise, totally makes the song, as a good video should/used to....

Posted by: Jon at 07/13/09 3:58 AM  | Reply
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Jesus Christ. Someone should take Jack to the hospital.

Posted by: IMABBALLPLAYER profile link at 07/13/09 5:23 AM  | Reply
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am i the only who thinks she tries too hard to seem all cool? annoying.

Posted by: littlepants profile link at 07/13/09 6:47 AM  | Reply
Score = -13 Vote up Vote down

No, you're not the only one, in fact it's mentioned every single time someone posts about her, that and the whole faux Royal Trux thing. And it's a shame, because in spite of her image she's actually a damn good performer. In interviews she comes off as rather shy. The album kinda rocks, it won't provoke any deep lyrical analysis, launch them into the top ten, or get them critical acclaim, but it does rock, as does this vid.

Posted by: mitchell  in reply to littlepants's comment at 07/13/09 8:15 AM  | Reply
Score = 7 Vote up Vote down

ok good to hear. she always seems like she's riding on her image of 'cool rock chick' without doing that much. I'll stick with White Stripes/Raconteurs. just found out Brendan Benson has a new album out!

Posted by: littlepants profile link  in reply to mitchell's comment at 07/13/09 9:28 AM  | Reply
Score = -9 Vote up Vote down

yes, you are the only one that thinks that. I'm sorry, I just think she's amazing...but I think I'd take The Kills over The Dead Weather anyday

Posted by: Ric  in reply to littlepants's comment at 07/14/09 6:19 PM  | Reply
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Am I the only one underwhelmed by this clip? The bullet holes were a nice touch though, probably spent the whole budget on them.

Posted by: God at 07/13/09 8:37 AM  | Reply
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Is this the boy who wants to warm your mothers heart?

Posted by: Radio Zero at 07/13/09 10:09 AM  | Reply
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Hm. I actually think I don't like this video. I also think I don't like the song. I am sad.

Posted by: Comehomenow profile link at 07/13/09 10:09 AM  | Reply
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They couldn't find an open desert for the video shoot. I'm so distracted by suburbia and the moving cars in the background. Also, that's not a water gun Alison. Machine guns typically kick back when you shoot them, not forward.

Posted by: bananafana feux profile link at 07/13/09 10:43 AM  | Reply
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Jeez, you`re right. The whole video is filmed in the suburbs. Parents, keep your kids indoors! It`s cloudy with a chance of STRAY BULLETS!

Posted by: aaron  in reply to bananafana feux's comment at 07/13/09 11:14 AM  | Reply
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looks like it was shot in Chino

Posted by: Crocky at 07/13/09 11:22 AM  | Reply
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Filmed in Lancaster, California!

* The Dead Weather “Treat Me Like Your Mother” (Third Man Records/Warner Bros.)
* Director: Jonathan Glazer
* Producer: Rachel Curl
* Production Company: Academy@HELLO!, Los Angeles
* DP: Max Malkin
* Editor: Paul Watts
* Post + Visual Effects: One Of Us Ltd./Stranger/Smoke & Mirrors
* Length of Production: 2 day shoot
* Location: Lancaster, California

Posted by: Charley Varrick  in reply to Crocky's comment at 10/12/09 10:49 AM  | Reply
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ah cinemax...where else can I pay to see jaw 3d 434 times a month?...the way i look at it ...if wilco had a "boys of summer" quality/vibe video to go with "bull black nova" people would be brought straight to the source on who's winning in the columns right now...

Posted by: Raspberry Marquee Moon Silver Corvette at 07/13/09 11:41 AM  | Reply
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this was meant to appeal to teenagers, and apparently it does

Posted by: meh at 07/13/09 11:55 AM  | Reply
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Some Girls...the great summer time Stones album? Before They Make me....whatever that thing was that set Keith apart...that spark...

Posted by: Happy at 07/13/09 12:05 PM  | Reply
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they both look like michael jackson and the first part of the song sounds like the crudge which really blows.

Posted by: sam cohen at 07/13/09 1:02 PM  | Reply
Score = -3 Vote up Vote down

check out the Screaming Females who are opening for them on their current tour, http://thenjunderground.com/blog/2009/7/11/screaming-females-reissue.html

Posted by: Jesse at 07/13/09 4:01 PM  | Reply
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He ran back to his momma.

Posted by: Anonymous at 07/13/09 5:22 PM  | Reply
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Jack White has more spinoffs than a VH1 reality show, but he always manages to be kickass. how does he do it?

Posted by: XO profile link at 07/13/09 5:23 PM  | Reply
Score = 7 Vote up Vote down

This video is very underwhelming. I thought it'd be better by reading the description. It's all about the shoot-off but there's not interesting editing or shots. You have to wait one minute into the song to see his face. Doesn't help that the song is not good at all.

Posted by: d33r profile link at 07/13/09 10:33 PM  | Reply
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Automatic weapons.. check.
Spaghetti-western setting.. check.
Leather jackets.. check.
Hot female singer.. check.


On some alternate universe, this is MTV's hottest music video.

Posted by: SubSickAlien profile link at 07/14/09 9:16 PM  | Reply
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"Hot female singer"? Uh, uncheck that one for me please. I'll take Meg White over her any day.

Posted by: Greg  in reply to SubSickAlien's comment at 07/15/09 6:55 PM  | Reply
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Saw the band on the opening night of the tour two days ago at the 9:30 Club. It was one of the more intense shows I've been to this year. So bad ass though everyone wears all black and the all the guitars are white. Jack even came out to rip on the guitar for one song. Great light show and Alison is just amazing. My friend put it best after the show that they are the hipster answer to Tool.

Posted by: Tyler at 07/15/09 11:35 AM  | Reply
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Theres nothing "hipster" about this band.

Posted by: nickg  in reply to Tyler's comment at 07/16/09 1:45 PM  | Reply
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Why didn't nobody die? Somebody should have died.

Posted by: dunn at 07/15/09 3:59 PM  | Reply
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"The hipster answer to Tool" I'll let you keep that one as my allusions don't often mean much to others either. What's really sad about music is that its always rooted in something else. Very few have the means to really take off from inspiration. In light of The Dead Weather being around, just be happy there is some good music to chill and take it, that's sometimes sexy and raw. The way music was meant to be.

If not please jump off a cliff with a Daughtery record and maybe take Modest Mouse with you as well. On the shorter side of their life now as well.

Posted by: Josh Peters at 07/17/09 2:28 PM  | Reply
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Watching this video simply makes me all the more pumped to see them live at Bluesfest in Ottawa, Canada this Sunday!! :)

Posted by: JamesG at 07/17/09 5:05 PM  | Reply
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I just can't buy into this whole business. Even with The Kills this chick always sort of played like she had just read an article in Spin about Black-Leather-Post-Velvet-Underground-Roots-Rock-Rebel-Horseshit and decided to give it a spin. At least back then the music was original and her schtick wasn't burnt to cinders yet. Jack White's best work was almost 10 god damn years ago. Let's put this to bed, boys and girls - we're pushing Tin Machine/Steel Wheels eras blossoming up in this motherfucker. When's the next BRMC album coming out, already?

Posted by: eric. at 07/23/09 9:38 PM  | Reply
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cool

Posted by: Jurgen Habemas at 07/26/09 5:55 AM  | Reply
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Kind of disappointing when you watch Royal Trux videos on youtube and realize this band comes dangerously close to being a tribute band. Is it that hard to be original really? Even the photo shoots with the fur jacket out in the woods! come on!

Posted by: Wiley at 07/29/09 3:45 AM  | Reply
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Jack White has his fans hypnotized or something. They are all intent on making him richer with each passing day. Dead Weather rips off Jennifer Herrema so hard.
Acutely so... http://decibelmagazine.com/Content.aspx?ncid=317120

Posted by: ripoff at 07/29/09 11:51 AM  | Reply
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This is extremely similar in vibe to The Wildes' video - which was released about two weeks before (to a lot less fanfare of course)... http://www.youtube.com/watch?v=wgo54Pgl06w

Posted by: Shaun at 08/18/09 8:36 PM  | Reply
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One of the best videos I have ever seen in my entire adult life. Why do so many posters try to read into it instead of praising it for it's artistic value and great cinematography and direction from Mr. Glazer. I get so angry when people make insincere comments like they do. Enjoy it because it's a masterpiece of creativity. And as far as I'm concerned Jack White and the Kills' Alison Mosshart should remain together forever as the "Dead Weather."

Posted by: Charley Varrick at 10/12/09 10:37 AM  | Reply
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