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October 20, 2009

New Former Ghosts Video - "Hold On" (Stereogum Premiere)

thumbnail icon: New Former Ghosts Video - "Hold On" (Stereogum Premiere)

At the start of the month we posted "Unfolding," a whispered bit of darkness by Former Ghosts, the emotionally raw synthpop project of This Song Is a Mess But So Am I's Freddy Ruppert, Xiu Xiu's Jamie Stewart, and Nika Roza of Zola Jesus. When asking Ruppert about "Unfolding," a melancholic, romantic love song featuring fractured people with missing parts, he told us:

It wasn't really intended for a release or anything ... I was going through a tumultuous time in a relationship with someone I was completely, insanely, head over heels in love with and I just recorded this song and mailed it to her apartment. The song is basically saying that when you are ready to face this, I'm still here, and that I want you to still be there with all the same things that I fell in love with.

You get a heart-on-the-sleeve feel in the Amir Shoucri-directed clip for "Hold On," one of Fleurs's anthemic moments. It comes with a puke-on-the-toilet-seat feel, too.

Ruppert explains:

The "Hold On" music video documents a night of self punishment at the hands of mixing as many different alcohols as possible (including a scene of a new drink called the "Narsty Dad" that mixes Campari with Nyquil) due to a case of the common heartbreak. What starts off as a goofy night at the Redondo Beach Pier quickly deteriorates into a depressing, shameful, self induced alcohol poisoning barf fest. We've all been there. Kind of.

Invent your own "Narsty Dad":

Former Ghosts - "Hold On" (MP3)

And then some:

Former Ghosts - "Us And Now" (MP3)

Fleurs is out today (10/20) via Upset The Rhythm.

Posted at 10:14 AM by brandon in
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12 Comments

You graduate from college but Wall St isn't hiring,start watching The Office and the next thing you know...ideas...

Posted by: Ed Helms at 10/20/09 10:43 AM  | Reply
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2009 in a nutshell.

Posted by: aldo at 10/20/09 12:01 PM  | Reply
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you gotta check out the former ghosts interview in LA Record this month, it's awesome.

Posted by: apple head at 10/20/09 12:30 PM  | Reply
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Who directed this video?

Posted by: Amir at 10/20/09 2:23 PM  | Reply
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good stuff boys

Posted by: lastpete at 10/20/09 5:36 PM  | Reply
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Wonder what was in that puke...

In between all the free mp3s they've released, I already have half the album. The rest are on my to-download list.

I just watched a couple of live videos and interview on YouTube via woodshopfilms. For those interested.

Posted by: d33r profile link at 10/21/09 11:03 PM  | Reply
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It's kind of like MTV's Jackass meets really bad music.
Calling this legitimate art is like calling a dog poop a taco because it has cilantro on it.
There's a difference between sincere emotion and histrionics.
Barf.

Posted by: Novelty profile link at 10/29/09 3:23 PM  | Reply
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who called this legitimate art?

Posted by: amystadt  in reply to Novelty's comment at 10/31/09 1:50 AM  | Reply
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This is so bad.
So many people in LA are willing to listen to anyone who takes a crap at the smell.

"Do you like music that blurs the lines between irony and a severe lack of talent? Then you'll love this! It's called check-out-my-haircut rock. It's kind of like the original post-punk movement but without any musical or lyrical talent. Now watch me drink and cry."

Posted by: bad at 10/29/09 6:16 PM  | Reply
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I know everyone wants to talk about the musician here. but hey, he's white. period. what about the director of the video? sounds like an ARAB name...

Posted by: xx at 10/31/09 4:55 PM  | Reply
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Ohmygod, I have the same shower curtain.

Posted by: pdnoosh at 11/13/09 12:25 AM  | Reply
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you should have someone whipping you with a cat-o-nine tails. Or maybe someone should nail you to a cross and then you can swap your song out for the score of that cheesy christian video from the 90's of Jesus being crucified. yay!

Posted by: yes sir at 12/03/09 6:10 PM  | Reply
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