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April 23, 2009

New Justice Of The Unicorns Video - "The Dragon's Claw"

thumbnail icon: New Justice Of The Unicorns Video - "The Dragon's Claw"

Poor bunnies being harvested to make iPods! Take it as a bleak metaphor for drainage of life and spirit in favor of the mechanical industrial complex. Or just as a cutely compelling video for the reedy and orchestral protest song "The Dragon's Claw" by Brooklyn's Justice Of The Unicorns. By animator Robert Bruce's illustrations, our doe-eyed hero runs through a barren, lifeless world and into a factory where living things are turned into PMPs, and proceeds to make like Plato trying to argue against the shadows in the Cupertino cave. When the bunnyPod cries I actually felt sorta :(

Hear more at MySpace. Angels With Uzis is out via Little Lamb Recordings.

Posted at 3:43 PM by amrit in
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47 Comments

Awesome video!

Posted by: Jason at 04/23/09 5:13 PM  | Reply
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These PETA virals are getting more and more subtle

Posted by: samma at 04/23/09 5:33 PM  | Reply
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this video is great. I love the factory... and the bloody stumps.

Posted by: r at 04/23/09 6:06 PM  | Reply
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aw, one of my favorite bands. I heart their "girl from texas" song

Posted by: kati at 04/23/09 7:12 PM  | Reply
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Great video!!!

Posted by: yosh at 04/23/09 7:26 PM  | Reply
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Affecting in its spare presentation. Awesome.

Posted by: kimcheegirl at 04/23/09 7:45 PM  | Reply
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This video made me cry just like watching Susan Boyle on Britain's Got Talent!

Posted by: Coolio at 04/23/09 9:18 PM  | Reply
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Lame band name that makes me not even want to listen. Boo! Hipsters boo!

Posted by: The Big Ball'd Guy at 04/24/09 2:44 AM  | Reply
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Makes me want to pet my ipod.

(Who am I kidding? I of course already do pet my ipod.)

Posted by: Seen You Dancing at 04/24/09 9:22 AM  | Reply
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Really cool song and arresting video. Awesome stuff.

Posted by: CDawgg at 04/24/09 9:25 AM  | Reply
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I feel like I need to hug all my electronics! Great video and song.

Posted by: Swamp_dogg at 04/24/09 9:38 AM  | Reply
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best video i've seen all year

Posted by: bubs at 04/24/09 10:00 AM  | Reply
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Dang, I gotta get me a chicken phone.

Posted by: Boots at 04/24/09 10:00 AM  | Reply
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best video of the year

Posted by: bubs at 04/24/09 10:01 AM  | Reply
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gonna put this vid on my ipod.

Posted by: D at 04/24/09 10:06 AM  | Reply
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hi stereogum. thanks for the link! xoxo--the lame hipster band. heh

Posted by: jotu at 04/24/09 10:24 AM  | Reply
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Great video, great song, great band!!

Posted by: Sammo at 04/24/09 10:43 AM  | Reply
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Killer song + Eye Popping animation. This is whar videos should be!

Posted by: Rollie G. at 04/24/09 10:45 AM  | Reply
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Not only is the music video excellent, but they also have excellent taste in food. this video makes me so hungry.

Posted by: Jimmy at 04/24/09 10:59 AM  | Reply
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Yo Jimmy, Here's your Dragon's Claw...
http://newyork.seriouseats.com/2009/03/photo-of-the-day-crocodile-meat-for-sale.html

Let's get hand pulled noodle soon?

Posted by: Jason Lam at 04/24/09 11:12 AM  | Reply
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great video, great song, great band!!! A trifecta of Greatness!!!!

Posted by: sammo at 04/24/09 11:12 AM  | Reply
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I want a bunny pod!

Posted by: Yas at 04/24/09 11:15 AM  | Reply
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Sad!

Posted by: Dromerdary at 04/24/09 11:27 AM  | Reply
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Great song and great video. JOTU are songcraft masters!!

Posted by: cm at 04/24/09 11:47 AM  | Reply
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Killer Rabbit of Caerbannog has gone soft in his old age

Posted by: holy grail at 04/24/09 12:23 PM  | Reply
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little lamb.

Posted by: j36 at 04/24/09 12:27 PM  | Reply
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Awesome animation. I shed a tear for the BunnyPods :-(

Posted by: Jenny at 04/24/09 1:45 PM  | Reply
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OMG!! loving your video! here in japan very cool to see!!! OMG!!

Posted by: Okinori at 04/24/09 3:00 PM  | Reply
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Great message.

Posted by: Unwritten at 04/24/09 3:23 PM  | Reply
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Loved it. My favorite part is the bunnies.

Posted by: pagan at 04/24/09 3:36 PM  | Reply
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Amazing and arresting. I agree that it's a fantastic concept commenting on obsession with mechanical over natural.

Posted by: JBH at 04/24/09 3:40 PM  | Reply
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great song, great vid. i tell you what these guys are going places!

Posted by: Lee at 04/24/09 5:46 PM  | Reply
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Great video - subtle but moving.

Posted by: Sam Shady at 04/25/09 12:49 AM  | Reply
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unicorns kick ass

Posted by: danny at 04/25/09 10:34 AM  | Reply
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I wish we lived in idealism land. :-(

Posted by: A Fant TND profile link at 04/26/09 11:26 PM  | Reply
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Poignant...as manufaturing jobs continue to poor out of the country, finally artist are begining to make their voices heard. Great job guys!

Posted by: YSLoren at 04/27/09 1:29 PM  | Reply
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Also, pour pitchers of porridge on poor people.

Posted by: YSLoren  in reply to YSLoren's comment at 04/27/09 1:43 PM  | Reply
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Awwww. Now that's pretty damn cute. And sounds good too!

Posted by: panty pal at 04/27/09 4:07 PM  | Reply
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Great video!!

Posted by: purell at 04/27/09 4:31 PM  | Reply
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I love it. The song is so peaceful and solemn, the colors are sad, very simple animation, doesn't distract the point. I love the bird at the end, saving it means saving the simplicity of music. Isn't it the birds who share their beautiful song to the wolrd, no words needed, we all connect and bond by admiring its beauty, inspired to create our own?

Posted by: Gello profile link at 04/27/09 10:03 PM  | Reply
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fake.

Posted by: fake. at 04/28/09 9:33 AM  | Reply
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Love the video! Nice work JOTU and Rob Bruce!

Posted by: Trish at 04/29/09 2:11 PM  | Reply
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Gorgeous and affecting!

Posted by: melky at 04/29/09 2:54 PM  | Reply
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I have chills! And it is so nice to see so many positive comments on SG!

Posted by: Njoy at 04/30/09 7:37 PM  | Reply
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Amazing video. Every time I watch, I discover something new.

Posted by: noisette at 05/01/09 10:44 AM  | Reply
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Thank you so much for all the overly generous comments and thank you Stereogum for posting the video!

Posted by: Rob at 05/01/09 1:12 PM  | Reply
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Yeah! Geerrrreat stuff! Keep the justice coming!

Posted by: lra at 05/02/09 3:26 PM  | Reply
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