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November 7, 2008

New Kanye West Video - "Heartless"

thumbnail icon: New Kanye West Video - "Heartless"

Hype Williams directs the animated clip for 808s' second single "Heartless," and while it's not the first time Kanye's gone cartoony, this time it's actually him featured in drawings and not his surrogate shutter-shaded Ye-Bear. West walks around gesticulating and doubling over in emotion, loitering on palm tree-lined streets and in his apartment, while his cold cold lover preens in fuck-me boots in front of some Warhol prints in her pad. Just your average Saturday morning cartoon type stuff. Worth noting: Animated Kanye is a depression smoker and still dresses much better than you. The set design is also inspired by the rapper's real life living room.

UPDATE: Kanye blogs, "I DIDN'T LEAK THIS BUT AT LEAST HERE'S A CLEAR VERSION! THIS VIDEO WAS ROTOSCOPED. WE RECORDED REAL PEOPLE AND THEN HAD 65 ANIMATORS IN HONG KONG HAND DRAW OVER EVERY CELL . INSPIRED BY THE MOVIE "AMERICAN POP" . HYPE SHOWED ME THE MOVIE AND I WAS SOLD."

UPDATE 2: Kanye blogs, "ATTENTION!!!! HEARTLESS NEW MIX AND MASTER, DJ'S PLEASE PLAY THIS VERSION INSTEAD" and says to download the MP3 here. He's giving away a remastered "Love Lockdown," too.

Posted at 10:16 AM by amrit in ,
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14 Comments

Is this rotoscoped?

Posted by: DayTracing at 11/07/08 10:39 AM  | Reply
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i feel like i am watching a montage from Miami Vice. I like it.

Posted by: ugh! at 11/07/08 10:59 AM  | Reply
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an homage to American Pop?

Posted by: dan at 11/07/08 11:10 AM  | Reply
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its dead already

Posted by: keaton at 11/07/08 12:29 PM  | Reply
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seriously.

and he's only doing all this animated stuff cause it means he doesn't have to actually involve himself

Posted by: foundmyrosebud01 profile link at 11/07/08 2:25 PM  | Reply
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Do you understand what the term 'rotoscope' means? I'm pretty sure the man was involved in the creation of the video, at least a little bit.

Also, Tom Waits For No One, anybody?

Posted by: Nick  in reply to foundmyrosebud01's comment at 11/08/08 2:38 AM  | Reply
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anybody else not getting any audio?

Posted by: nick at 11/07/08 4:18 PM  | Reply
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92% of the hip-hop music on this site is by Kanye West.

Posted by: Amy at 11/08/08 4:34 PM  | Reply
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Is this supposed to look like that Adam Sandler movie about Hannukah?

Posted by: HoopaJoop profile link at 11/08/08 8:39 PM  | Reply
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Does anyone actually hear a difference between the old version and the new?

Posted by: Jason at 11/09/08 4:07 PM  | Reply
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anything he drop i fuck's wit it

Posted by: Marquis Bennett at 11/10/08 12:03 PM  | Reply
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Whether you like it or not, this is the continuation of kanye's infinite creativity. It's because of Kanye West that rap doesn't have to be about money, bitchez, hoez, and grillz. Kanye knows art, music and style. That's what's gonna save rap. Not Soulja boiiiiiiiiiiiii.

Posted by: - profile link at 11/12/08 10:22 PM  | Reply
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So cool! I'm not really a big Kanye fan, but I've always loved American Pop. When I came across the video, I got all excited...I can't believe Kanye did that! I love it.

Posted by: Ginger at 11/25/08 7:05 PM  | Reply
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Cuz i'm a gay fish!!!

Posted by: yesss at 04/29/09 4:45 PM  | Reply
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