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August 4, 2009

New Modest Mouse Video - "King Rat" (Directed By Heath Ledger)

thumbnail icon: New Modest Mouse Video - "King Rat" (Directed By Heath Ledger)

There's been much talk and speculation regarding the Heath Ledger-directed video for No One's First, And You're Next's "King Rat." The EP's out today, and so is Ledger's clip. As the seemingly playful fish-on-fish animation opens, those hoping (knowingly or not) for something dark to feed into the Ledger legend will be disappointed: A scatting sun, horns from heaven, flying fish, a vessel piloted by an old-timer whale, etc. When the boatload of whales catch up with their actual prey, though, the water turns red and things grow sinister. Some background:

In January of 2007, while visiting his homeland of Australia, Heath Ledger presented Isaac Brock of Modest Mouse with an idea to direct a video for their yet-to-be-released song 'King Rat'. Heath's vision, brave and unapologetic in its nature, would marry his love of bold and original music with his impassioned stance against the illegal commercial whale hunts taking place of the coast of Australia each year. Always one to operate from his heart and take a stand for what he cared deeply about, Heath's intention was to raise awareness on modern whaling practices through a potent visual piece without having to say a word. It was his way to let the story, in its candid reversal, speak for itself.

It was unfinished when Ledger died in January 2008, so The Masses, "a film and music company which Heath was a partner in," completed the video in his stead. Take a look, seal food.

The animation's by Norris Houk and Jade Taglioli. Daniel Auber gets a co-directorial credit. For one month, proceeds from iTunes video downloads will go to Sea Shepherd Conservation Society, "an international non-profit, marine wildlife conservation organization organization committed to ending the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species."

No One's First And You're Next is out today (8/4) via Epic.

Posted at 11:22 AM by brandon in
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31 Comments

Wow, pretty disturbing but strong imagery, definitely the type of thing you'd expect from someone who just finished playing the Joker

Posted by: Nick profile link at 08/04/09 11:50 AM  | Reply
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Are we gonna let those sick bastards get away with this?
http://farm4.static.flickr.com/3015/3128676813_120f8ee156.jpg

Posted by: Coj at 08/04/09 12:07 PM  | Reply
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Gotta Nuke Something

Posted by: Rant_Casey profile link  in reply to Coj's comment at 08/04/09 12:14 PM  | Reply
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That's a good name - ground! I wonder if it will be friends with me?

Posted by: alex at 08/04/09 12:41 PM  | Reply
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Awesome song, disturbing video. I'm not sure how whales are different from any other animal out there, though...

Posted by: Ashrey at 08/04/09 12:44 PM  | Reply
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Im pretty sure they're the largest animals out there.

Posted by: monsterBL profile link  in reply to Ashrey's comment at 08/04/09 1:36 PM  | Reply
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dude, whales are huuuuuuuuge...

Posted by: chrischke  in reply to monsterBL's comment at 08/04/09 1:49 PM  | Reply
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well it is probably because they are going extinct since they can't reproduce quickly enough to replenish the population, also because it's incredibly illegal, but whatever girl you stick it to the man and stand up for the most modest of mice YA GET ME

Posted by: M.  in reply to Ashrey's comment at 08/04/09 9:47 PM  | Reply
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Love the song but i agree, this video is gross and disturbing. Is that what they really do to whales?????

Posted by: kyraplus182 profile link at 08/04/09 2:11 PM  | Reply
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WHHOOOOAOAAAA!!!!!!!! are you IMPLYING that humans do this to whales???!?1! on the REGS??!?!?!?! thats like humans do these kinds of things to WHALES!!! thats the only analogy, i thought about it long and hard, and that is the worst.

Posted by: Don Draper profile link  in reply to kyraplus182's comment at 08/04/09 2:56 PM  | Reply
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Chowder.

Posted by: Keath Leger at 08/04/09 2:14 PM  | Reply
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This was pretty cool. I really enjoyed the artwork and the song.

Posted by: Brad Bramish profile link at 08/04/09 2:43 PM  | Reply
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Fantastic music video

Posted by: sufdub at 08/04/09 3:06 PM  | Reply
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I agree with Brad. The artwork was great and I enjoyed the music. Very creative! They are just making people stix as people make fish stix.

Posted by: FLD at 08/04/09 3:08 PM  | Reply
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Wow, i find the style of the artwork just amazing. Great video, with a great point. And lets not forget a great song by Modest Mouse.

Posted by: kcgig1 profile link at 08/04/09 3:41 PM  | Reply
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Enough with the nautical themes already! We get it. Issac Brock likes the ocean.

Posted by: Greg at 08/04/09 6:29 PM  | Reply
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No,man. Issac Brock LOVES the ocean.

Posted by: Mr.Brownsimple profile link  in reply to Greg's comment at 08/06/09 7:30 PM  | Reply
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I am bono and I approve this post.

Posted by: bono at 08/04/09 6:37 PM  | Reply
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Bloody brilliant.

Posted by: SubSickAlien profile link at 08/04/09 8:41 PM  | Reply
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this reminds me of Menomena's Evil Bee video:

http://www.youtube.com/watch?v=5BXr_4g0o9M

Posted by: Kyle G. profile link at 08/04/09 9:09 PM  | Reply
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I liked that a lot. For those of you who thought it was "disturbing" and "disgusting" I suggest treading carefully in the waters we know as teh internetz.

Posted by: Andrew at 08/04/09 10:03 PM  | Reply
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What's with Jack Nichol-sun

Posted by: Gary Bang at 08/05/09 12:04 AM  | Reply
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still looks unfinished. am I being unfair expecting more from such big names/money?

Posted by: jj at 08/05/09 10:27 AM  | Reply
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kick in the gut, wasn't it, or harpoon through the heart, if you prefer.

yes, knuckleheads, THAT's what WE do to whales.

grow up and educate yourselves.

Posted by: leep at 08/05/09 11:20 AM  | Reply
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the script of this video uses role reversal well. Ledger's imprint will also bring some awareness. however does this mean we should never again go fishing/whaling and stop eating seafood? i doubt it. but the sensationalism felt here certainly brought to mind the illegal whaling the japanese do on dolphins who also sell their meat illegal to the market as whaled items.

Posted by: Busted Keys at 08/05/09 6:23 PM  | Reply
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Video not available in my country :'(
Sad for me, considering Modest Mouse started out in my hometown.

Posted by: Autumn at 08/07/09 12:17 PM  | Reply
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SAME HERE!

Posted by: Eric  in reply to Autumn's comment at 08/08/09 11:36 AM  | Reply
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it didn't work for me either and i'm in the us, look up the one on modest mouse's channel and it should work.

Posted by: Bob Loblaw profile link  in reply to Autumn's comment at 08/08/09 6:33 PM  | Reply
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'King Rat' just makes me think of rat king, and that's a whole lotta 30 Rock.

Posted by: I'll bring the beards. profile link at 08/08/09 5:02 AM  | Reply
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I enjoyed this very much, both the video and the song.

Posted by: King of Carrot Flowers profile link at 08/10/09 10:28 PM  | Reply
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YEAH FUCK DEM HUMANZ UP

Posted by: Wyll at 10/06/09 9:50 PM  | Reply
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