New Verve Video - "Love Is Noise"

On the Verve's comeback single "Love Is Noise," Ashcroft & Co. go Forth and sample. Not that sampling is a new move (royalties issues can be so "Bittersweet"), but "Love Is Noise" takes their prerecorded usage in a loop-ier direction to mixed reviews. I like it better now than when we heard it at Coachella, for what that's worth, and the video is another positive step in the band not-embarrassing themselves in releasing new material, which I always feel is a good but tough thing for bands to do when trying to recapture past glory. Pretty literal: The "soles of China" is paired with theatrics in China, the declaration of love's noisiness gets paired with lovers in noisy environs, but mostly you love it for the requisite tight shots of the angled face that (sorta) rocked Indio.

Add that to "Sit And Wonder" and "Mover" and it's so much more post-millennial Verve than I ever thought we'd get. I'm cool with it. Forth is out on the band's own imprint On Our Own 8/19 in the US via Megaforce/RED and internationally 8/18 via EMI.

Posted at 12:03 PM by amrit in Video
Tags: Richard Ashcroft | The Verve

9 Comments

i like it more each time i hear it. but come on...lose the loops and let nick mccabe go wild.

Posted by: gary at 07/09/08 1:22 PM  | Reply
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I can picture Ashcroft saying "F*** these Coldplay guys. We INVENTED Coldplay. Let's re-form and get paid."

Posted by: AStormInHeaven at 07/09/08 1:37 PM  | Reply
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Never realized how much Coldplay owes everything to The Verve. Whoa! Now I know why Chris Martin worships The Verve -- he owes his career to The Verve!

The Verve is cooler!

Posted by: rob at 07/09/08 2:39 PM  | Reply
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Coolio. Coldplay and The Verve touring together. He he. Would be a classic tour.

Posted by: james at 07/09/08 2:41 PM  | Reply
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How about Coldpaly, Coolio and the Verve touring together?

Posted by: diego  in reply to james's comment at 07/09/08 6:33 PM  | Reply
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Eh!!! Forget Coldplay!

Posted by: Andy at 07/09/08 5:54 PM  | Reply
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Sorry Hippie-sters. This is good. It will be on solid rotation on my ipod workout mix for the next 6 months minimum.

Posted by: @ work & it sucks at 07/10/08 9:38 AM  | Reply
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that video is insane.

hope the new record has more mccabe licks

Posted by: grover at 07/10/08 4:54 PM  | Reply
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Ashcroft, this guy is a total rock star. His voice could launch a few ships headed for some delicious destinations. Exciting. I wish he would get off his ass in the video though.

Posted by: timsored at 10/22/08 5:18 PM  | Reply
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