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September 3, 2008

The National Team Up With Obama To Bring "Signs Of Hope & Change"

thumbnail icon: The National Team Up With Obama To Bring "Signs Of Hope & Change"

The National's "Fake Empire" can be read as either political or romantic (or a Late Night stunner). It's mostly the former in an almost three-minute Obama spot titled "Signs Of Hope & Change" that aired in Denver before Barack's big DNC speech. You won't get to hear Matt's words because it's an instrumental version; instead, everyday Americans to tell us their thoughts on the upcoming election and the part they're taking in the grassroots campaign around Obama's candidacy. The visuals are edited to the pace of the song, so it moves beyond background music.

As far as whose side the National are one, this shouldn't be a surprise: They have those nifty Obama-themed Mr. November t-shirts for sale, too.

Posted at 5:04 PM by brandon in
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11 Comments

They changed the song a bit.

Posted by: Nathaniel profile link at 09/03/08 5:44 PM | Reply
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There's a great American Apparel Obama shirt right now at www.MoveOn.org. Donations ($12 min.) will help register half a million young voters in swing states. What a great idea!

Posted by: Jeff at 09/03/08 6:29 PM | Reply
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It's a beautifuly made video. I'm just seeing this now during the RNC. Both the Democrats and the Republicans have been doing some cool visual stuff to get their messages across, especially because they've been getting less and less time to present their messages unaltered and un-commented-on. Videos like this, and the video packages that preceed most of the major speeches at both conventions are a new way to get a narrative across in the same way that documentaries (or perhaps documentary trailers would be a better analogy) get the story across quickly and visually.

Posted by: Baz Anderson at 09/03/08 6:33 PM | Reply
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The guy at the beginning sounds a lot like Zach Galifianakis.

Posted by: kouaes at 09/03/08 9:32 PM | Reply
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JIN!!!!
(56 seconds in)


Posted by: Sean at 09/04/08 12:20 AM | Reply
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the song is a perfect backdrop for this campaign. videos like this make me cry. call me a softie, but if you're not moved by this then you have no soul. like mccain.

Posted by: jane at 09/04/08 12:21 AM | Reply
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Unbelievable...

Posted by: leclairm profile link in reply to jane's comment at 09/04/08 10:54 AM | Reply
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"the song is a perfect backdrop for this campaign. videos like this make me cry. call me a softie, but if you're not moved by this then you have no soul. like mccain."

or... you're not an american

Posted by: bv at 09/04/08 10:34 AM | Reply
Score = -1 Vote up Vote down

Christ, I can't stand Americans in politics mode.
Everything is TV first----------Politics a distant second.

Posted by: Stephen profile link at 09/04/08 1:31 PM | Reply
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I saw this at the speech... the national are definately one of my favorite bands. it was awesome.

Posted by: Doug at 09/04/08 2:24 PM | Reply
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Wait, Obama/"Mr November" shirts?

Does this mean he won't fuck us over?

Posted by: Ryan at 09/08/08 5:56 PM | Reply
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