The Raveonettes and Dntel Bring Sound To Color For The Gap

As previously reported, the Raveonettes and Dntel join folks like Swizz Beatz and iSight troubadour Marié Digby in Gap's campaign to ... celebrate color via song? Something like that. As mentioned, the project was conceived "in the hopes of stirring up some viral music video mojo among its younger customers." Well, consider yourself virally musically mojofied: here's the Raveonettes with their second video on the day, for their track inspired by black and white, entitled "Black/White."

The song was "charming ... we love it," says Sharin in the accompanying interview on the project's site. That vid was produced by Chris Do, the man behind Gnarls Barkley's "Crazy" clip which itself was in love with black and white. Grab MP3 of the Raveonettes' track after the jump, along with Dntel's ode to, red.

The Raveonettes - "Black/White" (MP3)

For Jimmy Tamobrello's take, red became "In The Red," as in blushing cheeks and red lips. BIG red lips.

Dntel - "Turning Red" (MP3)

If you're interested in the rest of the colors, check Gap's site soundofcolor.com, which has MP3s and videos, behind the scenes and interviews. Mouse over the little rainbow to navigate between tunes.

Posted at 5:01 PM in Commercial Appeal, MP3, Video
Tags: Dntel | The Raveonettes

4 Comments

I had really been hoping this was going to be the ravenonettes and dntel guesting... and i've got to admit, hearing that they're both just part of a gap campaign is pretty dissapointing.
It's funny seeing this next to the rolling stone article and how things have changed in 19 years. Now putting music on ads is one of the only real ways of a small band making money. I've got admit i long for the naivity or 19 years ago in music (not that i was old enough to understand it... but still). So much has changed and it's really starting to feel like it's not for the better...
Sad times. But thanks for the heads up
http://itsjustaphase.wordpress.com/

Posted by: its just a phase at 02/19/08 4:23 AM  | Reply
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Please....Adidas already did something a year or two ago called Adicolor, which I feel was better... 'Black' being my personal fav.

Posted by: Chris at 02/19/08 2:18 PM  | Reply
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The Adicolor campaign was neat, but not music-focused like Gap's campaign, which started with music and then became videos.

Posted by: Charlie Moran at 02/19/08 5:09 PM  | Reply
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not good either,,,,

Posted by: ronald at 02/26/08 8:54 AM  | Reply
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